Igniting Business Blog

Search Engine Optimization (SEO) is a valuable tool for small businesses, yet many small business owners are not certain of what SEO is, let alone what it actually does. Simply put, SEO is the methods used to increase a website’s ranking in search engines. These methods send signals to the engines, and the engines then use them to determine where the website should rank under what keywords. The better the rankings, the higher likelihood website traffic.

Blogging is a great way for businesses to gain customers by covering more in-depth topics and getting creative with how-to entries and other specific posts. However, creating quality content that your customers will want to read is not always the easiest task. If you notice your blog isn’t receiving as much traffic as your other online methods, there are a number of reasons that could be contributing to the lack of views. Below are a few tips to help you get your blog back on track.

For many small businesses, blogging for business takes a back seat to other marketing and farming efforts. Therefore, the lack of original, high-quality content means less effective SEO, low search rank, and lower organic web traffic. However, strong content is a powerful magnet, attracting your target, building trust and credibility, and helping convert leads into clients.

Many small businesses know the positive impact link-building can have on a website's ranking power on search engines like Google. However, coming up with unique ways to gain backlinks can be challenging. The following are five unique ways to gain links to your website:

In a recent blog post, we discussed why quality content is important. For this post, we’ve come up with a few easy tips on how to create good, quality content and put your company in front of many potential clients. Content marketing is creating content for your blog, email marketing, social media, etc. that drives visitors to your website.

If you're looking to increase the amount of organic traffic your website, search-engine optimization (SEO) is likely on your radar. SEO is, at its core, the use of specific strategies that help search engines understand when content is relevant to a specific search. The job of a search engine like Google is to match the user's query with the best possible web page. As a result, the goal of those creating website content is to make sure that search engines recognize the website as having valuable content and being as credible as possible.

In investigating various ways to market your small business more effectively, you've likely come across the term conversion rate optimization (CRO). But have you taken the time to research this practice? If not, it's time you learn how to increase conversions on your marketing campaigns. To do that, you must first know what is a conversion.

In the 21st century your online reputation is absolutely crucial to how your business performs in the real world. What is your online reputation? Your reputation online is governed by a few different factors. Ratings, reviews, and rankings on various social media outlets and information sites like Yelp, Yellowpages, and Google, along with your own online marketing messaging culminate into your online reputation. Having the ability to manage these various mediums in ways to drive business, increase engagement, and ultimately boost sales is called online reputation management. Working with a professional, knowledgeable service provider to strategize and plan for your online reputation is essential for reaching your peak in online advertising.

Search engine optimization (SEO) is a core element in developing an effective website marketing strategy. According to PEW Research, "Roughly eight-in-ten Americans are online shoppers." Additionally, studies indicate "65% of Americans indicate that when they need to make purchases they typically compare the price they can get in stores with the price they can get online." This means your audience is already online, searching for options within your industry. When audience members search for goods and services online, a strong SEO strategy helps bring your website to the top of search results.

What's your real goal behind the metrics your company monitors and evaluates? Even if your first response to this is "making money," that's a valuable goal to reiterate. In today’s article, we’ll discuss how metrics may not always align with a core goal of “making money”.