Skip to main content

SEO (Search Engine Optimization) Blog Topics

Explore our SEO blog posts covering topics on Google algorithm updates, ranking factors, onsite and offsite SEO, and search engine optimization best practices.

What Is Apple Business Connect and How Can It Benefit Your Small Business

Technology continues to evolve, and new tools emerge daily with the increased use of mobile devices and applications. Apple is one company that continues to develop tools to help its users access products and services they require from different businesses in...

Continue reading

How to Fix Google Business Profile (GBP) Verification Video Upload Not Working – Upload Failed

We’ve both seen firsthand and heard hundreds of complaints about Google’s video verification process for new business locations or locations requiring a re-verification. From our experience, there are two types of issues commonly encountered: 1) the video fails to upload or...

Continue reading

What to Look for When Hiring an SEO Company

If you are considering hiring an SEO (Search Engine Optimization) company, we urge you to thoroughly understand these factors to consider before you sign on the dotted line. In full disclosure, Igniting Business does offer SEO Services, so there is certainly...

Continue reading

Creating Infographics to Build Backlinks and Boost SEO

Infographics are visual formats that help readers absorb a lot of information in an attractive, creative, and exciting way and can liven up even the dullest of content. Additionally, infographics are known for being an effective tool that can communicate complex...

Continue reading

What Is Google’s SGE (Search Generative Experience) and How Will It Impact Small Businesses?

Google’s Search Generative Experience (SGE) is a modified search experience within Google which leverages cutting-edge, generative AI to dynamically respond to users’ queries. Essentially, Google Search will use its AI, powered by large language models (LLMs) to first, truly understand, and...

Continue reading

How to Optimize and Change Your Google Business Profile Logo Picture

Your company’s Google Business Profile (GBP) is typically a potential visitor’s first impression even before they decide to visit your website. Your Google Business Profile details show up on your Google Knowledge Panel (when someone searches your brand name), as well...

Continue reading

How to Enable Free Google Shopping Listings by Connecting Your Shopify Website to Google Merchant Center

If you manage a website powered by Shopify’s e-commerce platform, you are likely looking for any affordable ways to boost your visibility within search engines like Google. Thankfully, Shopify and Google have made a unique integration available that can boost your...

Continue reading

What is Google SpamBrain and How Does It Prevent Spam in Search Engine Result Pages (SERPs)?

Spam is a significant problem in our digital world, ranging from spam emails to spam websites and more. Spam can be malicious, extremely misleading, or simply distracting. When it comes to spam websites in search results, Google has been steadily combating...

Continue reading

Why You Should Fix Your Google Business Profile’s Map Marker (Pin)

Most marketing professionals have a base knowledge that having a well-optimized and complete Google Business Profile (GBP) is critical for SEO and online visibility. Search engine optimizers will often go to excruciating detail ensuring the data on your GBP is accurate...

Continue reading

How to Update or Fix your Google Business Profile (GBP) Cover Photo

If your business has a Google Business Profile (GBP) listing (formerly Google My Business – GMB), you’ve likely encountered the dreadful issue where your cover photo seems to have a mind of its own. Perhaps, you’ve even used the GBP settings...

Continue reading

What Is Structured Data (AKA Schema or MicroData) and How Is Structured Data Used for SEO?

Sometimes, it is the small things that change the way search engines see and understand our websites. Structured Data has been used more over the years by search engines to help categorize and understand websites and their associated content. You may...

Continue reading

How to Improve Your Website’s E-E-A-T (EEAT) and 5 SEO Mistakes to Avoid

You have probably heard of Google's E-E-A-T (or “Double-E-A-T”). The concept has been around since 2014, though it used to be just E-A-T until Google added a second “E” on December 15, 2022. E-E-A-T has become a vital SEO concept that...

Continue reading

How to Fix Image Not Approved in Google Business Profile Photos

Small businesses and marketers are often told that they need to be actively managing their Google Business Profile listings (formerly Google My Business). One way to keep the business listing fresh and engaging for visitors is by uploading relevant and interesting...

Continue reading

Best SEO Newsletters and Blogs to Follow

In the ever-evolving world of SEO, staying up-to-date is absolutely crucial. I’ve been asked hundreds of times how our team stays updated on SEO topics outside of our own firsthand knowledge and experiments. Thankfully, the search engine optimization industry is packed...

Continue reading

How Google Business Profile Reviews are Collected and Filtered for Spam

Have any of your customers submitted reviews on Google but you can't see them? There's a possibility that Google filtered out those reviews from your profile, believing those reviews were spam. The giant search engine has in the recent past been...

Continue reading

How and When to Use Google's New Spam Reporting Form

Google is known for continually innovating and optimizing its search capabilities to give its users the highest quality results. The latest update ramps their spam fighting efforts up several notches. In June 2023, Google rolled out a new and improved Search...

Continue reading

How to Track Search Engine Rankings in Multiple Cities and Zip Codes

In the world of digital marketing, understanding how and where your business appears for relevant search phrases is critical. However, it's not enough to simply track your rankings in just one city or zip code. In this post, we'll explain why...

Continue reading

What Is Google’s News Topic Authority and Does It Affect My Website’s SEO?

In the vast online world of news and endless information, standing out from the crowd can be a challenge, even if you consistently produce high-quality content. Whether it's deliberately, or due to lack of in-depth research, there is a lot of...

Continue reading

What Is Keyword Monitoring and Why Is Keyword Rank Tracking Important?

Thanks to today’s digital economy and the widespread uses of the internet for both e-commerce and product/service research, small businesses can compete with larger corporations on a broader scale. However, success online does not come easily. One of the critical factors...

Continue reading

11 Important Elements of an Outstanding Blog Post

Crafting a compelling blog post is no small feat. Every cog in the metaphorical machine must fit together, and one loose bolt could ruin the entire contraption. Fortunately, there are some practically failproof ways to write a stellar blog article —...

Continue reading

What Is Answer Engine Optimization (AEO)?

Answer engine optimization (AEO) is a subtype of SEO where a company obtains prominence in search engine results by answering a common consumer query in a manner that is likely to show the answer directly within a search engine result page...

Continue reading