SEO (Search Engine Optimization) Blog Topics

A well-crafted “About Us” page on your website can be an incredibly powerful tool for boosting search engine optimization (SEO) and introducing customers to your brand. Your About Us page provides valuable information about your business that gives visitors valuable insights into...

With Google adding AI answers to search results and more people using AI tools like ChatGPT, Gemini, and Claude, you may be wondering whether tracking your search engine rankings is still worth the effort. In short, yes, search engine rank tracking...

Over the past few years, multiple studies have been released with data showing anywhere from one-third to 46% of all Google searches have local intent, meaning the searcher is looking for a product/service nearby or in a specific geographic area. When...

If you are a news publisher or simply have a website that produces relevant, high-quality content, you can be eligible to appear within Google News and its related features within Google Search like top stories, AI Mode, and AI Overviews. However,...

Want to make it easier for readers to add your business as a Preferred Source on Google and get a visibility boost within Google news and search products? Adding a button to your website gives your visitors a convenient place to...

Online reviews have long played an important role in helping consumers decide which local businesses to trust. While Google reviews tend to receive much of the attention from business owners, Yelp reviews are becoming increasingly difficult to ignore, especially as Yelp’s...

If you are considering hiring an SEO (Search Engine Optimization) company, we urge you to thoroughly understand these factors to consider before you sign on the dotted line. In full disclosure, Igniting Business does offer SEO Services, so there is certainly...

In June of 2026, Google announced that businesses can now link their Google Business Profile (GBP) to their Google Analytics (GA) account. This connection allows a company to view and analyze interactions with your Google Business Profile directly within Google Analytics....

Given Google’s importance in driving customers to your business, very few business owners doubt the influence and impact reviews have on both your online visibility and credibility in customers’ eyes. However, simply having reviews is not enough for your reputation to...

If you own or manage a small business, you probably already know that online reviews matter. What is easier to overlook is the importance of responding to every single one of those reviews. I often hear some version of this question...

If your business has a Google Business Profile (formerly Google My Business), you may periodically receive a notice from Google stating that “you’ve received an ownership request.” This email should not be ignored! In this article, we cover what triggers the...

Have any of your customers told you they submitted reviews on your Google Business Profile (GBP), but you can't see them? There's a possibility that Google filtered out reviews from your profile, believing those reviews were spam or illegitimate. Due to...

“How long does SEO take to work?” is one of the most common questions we hear when talking with small businesses about search engine optimization (SEO) services. It also comes up frequently when we teach seminars to small businesses and other...

Thousands of articles exist on how to optimize your Google Business Profile (GBP), ranging from category selection and service areas to profile completion and Google post creation. However, there are several advanced settings that are buried where most small businesses will...

In this guide, we outline two methods for getting a QR code for collecting Google reviews on your Google Business Profile. Be sure to explore both QR code creation methods and their various pros and cons listed in our decision matrix....

Earning reviews on Google can be an extremely beneficial way for businesses to gain firsthand customer feedback. Additionally, reviews can boost a company’s reputation and help their search engine optimization (SEO). However, there may be some instances where a specific Google...

There may be unique circumstances where an individual may want to leave a Google Review for a local business anonymously. For instance, a person may have had a bad experience with a local business but rather not have their name associated...

If you’re a small business owner, you’ve undoubtedly heard that it’s absolutely critical to appear on Google, the largest search engine in the world by search volume. You may have even heard that you should set up a Google Business Profile...

As a small business owner, creating, claiming, and optimizing your Google Business Profile (formerly known as Google My Business) is an important step in boosting your small business’ search engine rankings. A Google Business Profile (GBP) offers companies several tools and...

In the ever-evolving world of SEO, staying up-to-date is absolutely crucial. I’ve been asked hundreds of times how our team stays updated on SEO topics outside of our own firsthand knowledge and experiments that we run. Thankfully, the search engine optimization...

In 2025, Google rolled out early access to a new tool called Brand Profile on Google search. Google Brand Profiles are designed specifically for e-commerce retailers. Brand Profiles can showcase your brand’s imagery, videos, products, promotions, key business info, shipping and...