SEO (Search Engine Optimization) Blog Topics

Sometimes, it is the small things that change the way search engines see and understand our websites. Structured Data has been used more over the years by search engines to help categorize and understand websites and their associated content. You may...

You have probably heard of Google's E-E-A-T (or “Double-E-A-T”). The concept has been around since 2014, though it used to be just E-A-T until Google added a second “E” on December 15, 2022. E-E-A-T has become a vital SEO concept that...

Small businesses and marketers are often told that they need to be actively managing their Google Business Profile listings (formerly Google My Business). One way to keep the business listing fresh and engaging for visitors is by uploading relevant and interesting...

In the ever-evolving world of SEO, staying up-to-date is absolutely crucial. I’ve been asked hundreds of times how our team stays updated on SEO topics outside of our own firsthand knowledge and experiments. Thankfully, the search engine optimization industry is packed...

Have any of your customers submitted reviews on Google but you can't see them? There's a possibility that Google filtered out those reviews from your profile, believing those reviews were spam. The giant search engine has in the recent past been...

Spam is a significant problem in our digital world, ranging from spam emails to spam websites and more. Spam can be malicious, extremely misleading, or simply distracting. When it comes to spam websites in search results, Google has been steadily combating...

Google is known for continually innovating and optimizing its search capabilities to give its users the highest quality results. The latest update ramps their spam fighting efforts up several notches. In June 2023, Google rolled out a new and improved Search...

In the world of digital marketing, understanding how and where your business appears for relevant search phrases is critical. However, it's not enough to simply track your rankings in just one city or zip code. In this post, we'll explain why...

In the vast online world of news and endless information, standing out from the crowd can be a challenge, even if you consistently produce high-quality content. Whether it's deliberately, or due to lack of in-depth research, there is a lot of...

Thanks to today’s digital economy and the widespread uses of the internet for both e-commerce and product/service research, small businesses can compete with larger corporations on a broader scale. However, success online does not come easily. One of the critical factors...

Crafting a compelling blog post is no small feat. Every cog in the metaphorical machine must fit together, and one loose bolt could ruin the entire contraption. Fortunately, there are some practically failproof ways to write a stellar blog article —...

Answer engine optimization (AEO) is a subtype of SEO where a company obtains prominence in search engine results by answering a common consumer query in a manner that is likely to show the answer directly within a search engine result page...

For small businesses with physical locations, or for businesses whose service areas spread through multiple cities or towns, creating local landing pages is a great way to boost your local search engine optimization (SEO). Customers and search engines can learn more...

As businesses look for ways to remain competitive in a rapidly changing digital landscape, one underrated tool to have in your arsenal is Conversion Rate Optimization (CRO). By employing CRO tactics tailored specifically to your target audience and company goals, you...

Digital marketing is an ever-evolving industry. In order to remain competitive, it’s important for businesses to stay up-to-date on the latest trends and tools. One of the most important aspects of digital marketing is conversion rate optimization (CRO). CRO involves tracking...

Pointy by Google is a revolutionary tool that helps businesses drive more foot traffic and customers to their physical stores. With Pointy, brick-and-mortar stores can now capture a much larger portion of the online search visibility and use it to their...

In a recent blog post, we discussed Apple’s revamped Apple Business Connect platform and how it can benefit your small business. With millions of people using Apple products, having your small business listed on Apple Maps and related Apple products is...

Technology continues to evolve, and new tools emerge daily with the increased use of mobile devices and applications. Apple is one company that continues to develop tools to help its users access products and services they require from different businesses in...

An “About Us” page on your website can be an incredibly powerful tool for boosting search engine optimization (SEO). Your About Us page provides valuable information about the business that gives customers and visitors necessary insights into the company's mission, values,...

With voice assistants becoming increasingly popular, voice search is now one of the fastest-growing types of searches. In response, website search engine optimization (SEO) techniques are evolving to incorporate voice search optimization. For help creating an effective voice SEO strategy for...

Claiming and optimizing your Google Business Profile (GBP), formerly Google My Business (GMB), is an excellent, free way to increase your small business’ visibility on search engines. A fully optimized GBP allows prospects to quickly find, learn about, and engage with...