Igniting Business Blog

As technology continues to evolve and as more and more people search for and purchase products/services online, updates to search engines and Google’s algorithms are continually made to better serve consumers and businesses alike.

If you want to improve your small business’ search engine rankings and increase traffic to your website, it’s important to supply context about your content that can be recognized by search engines. One way to accomplish that is by including schema markup in your small business website's HTML. Schema is a form of micro data, comprised of behind-the-scenes semantic tags for labeling content on individual web pages. As a type of structured data, it assigns a value to an entity and provides necessary context so search engines like Google, Bing, and Yandex can understand and properly showcase your content.

In our blog post last week, we discussed three critical platforms for collecting online reviews. This week, we’re focusing on the importance of responding to online reviews.

With the advent of social media, it's never been easier for you to promote your small business, network with others in your industry, and receive feedback from prospective and current customers. The latter is extremely important because with feedback and reviews on your business, products, and services, you're able to gauge how your business is performing and how you can improve.

With the United States beginning to open up again after COVID-19 kept it essentially closed the last few months, many people and businesses are beginning to find their way back to normal. However, normal now is different from the normal we once knew. Many of us are still attending school online or working from home, either full-time or on a hybrid schedule of virtual and in-person. People are also still assessing the amount of risk they want to take being out and about during this pandemic. With these new obstacles, it’s critical now more than ever for small businesses to invest in SEO and boost their online presence.

As we recently discussed in a couple of our past blog posts, optimizing your YMYL webpages by establishing E-A-T is essential in improving your small business’ search engine ranking. To learn more about E-A-T, YMYL, and how these two concepts go hand in hand, keep reading below!

As a small business owner, you may be somewhat familiar with SEO and might have stumbled across the term "YMYL”. YMYL stands for Your Money or Your Life and is a quality evaluator developed by Google to monitor content that could impact the quality of consumers’ lives and/or finances.

In order to have and keep a successful and highly ranked small business website, tracking web performance metrics is important. Each of these metrics have different characteristics and impact various aspects of user experience. Because of the sheer volume of metrics, keeping track of all of them can be difficult. It can be hard for small business owners to even identify which ones are critical to track in any context.

As a small business in today’s world, establishing your online presence and boosting your small business website search engine ranking is essential to your success. In order to achieve these objectives, it is important to understand the qualities Google and other search engines look for when ranking content. One factor in Google’s search algorithm involves the inclusion of website content that complies with the principles of E-A-T.