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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

All You Need to Know About Google My Business Short Names

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Google continues to revolutionize the way small businesses market their solutions through online advertising, search engines, and Google My Business. Google My Business is a free platform launched in 2014, whose purpose is to give businesses more control of what appears when someone searches for them online.

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4 SEO Ranking Tips to Consider for Small Businesses

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Increasing traffic to your small business involves creation of a website with both your visitors and search engines in mind. Today, the market is search engine oriented as more and more consumers turn to Google to find a specific service/product. Small businesses with budgetary constraints can greatly benefit from the use of search engine optimization (SEO), as SEO effectively drives traffic to your website without incurring any advertisement costs.

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NAP and Your Local Online Strategy

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NAP (Name, Address, and Phone number) is a vital part of a thriving local SEO strategy. A citation is a reference to your small business on the web. Citations are a factor that search engines use when deciding how to rank your small business in search results. That citation will often include your NAP, among other details about your small business.

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Three Common Misconceptions About SEO

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Search Engine Optimization (SEO) is a valuable tool for small businesses, yet many small business owners are not certain of what SEO is, let alone what it actually does. Simply put, SEO is the methods used to increase a website’s ranking in search engines. These methods send signals to the engines, and the engines then use them to determine where the website should rank under what keywords. The better the rankings, the higher likelihood website traffic.

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4 Blogging Tips to Help You Increase Your Blog’s Traffic

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Blogging is a great way for businesses to gain customers by covering more in-depth topics and getting creative with how-to entries and other specific posts. However, creating quality content that your customers will want to read is not always the easiest task. If you notice your blog isn’t receiving as much traffic as your other online methods, there are a number of reasons that could be contributing to the lack of views. Below are a few tips to help you get your blog back on track.

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3 Reasons Why Small Business Owners Should Hire a Copywriter

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For many small businesses, blogging for business takes a back seat to other marketing and farming efforts. Therefore, the lack of original, high-quality content means less effective SEO, low search rank, and lower organic web traffic. However, strong content is a powerful magnet, attracting your target, building trust and credibility, and helping convert leads into clients.

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5 Ideas for Gaining Powerful Links to Your Website

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Many small businesses know the positive impact link-building can have on a website's ranking power on search engines like Google. However, coming up with unique ways to gain backlinks can be challenging. The following are five unique ways to gain links to your website:

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3 Tips to Writing Quality Content

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In a recent blog post, we discussed why quality content is important. For this post, we’ve come up with a few easy tips on how to create good, quality content and put your company in front of many potential clients. Content marketing is creating content for your blog, email marketing, social media, etc. that drives visitors to your website.

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4 Common Frequently Asked Questions About SEO and Website Content

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If you're looking to increase the amount of organic traffic your website, search-engine optimization (SEO) is likely on your radar. SEO is, at its core, the use of specific strategies that help search engines understand when content is relevant to a specific search. The job of a search engine like Google is to match the user's query with the best possible web page. As a result, the goal of those creating website content is to make sure that search engines recognize the website as having valuable content and being as credible as possible.

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How to Leverage Conversion Rate Optimization to Benefit Your Small Business

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In investigating various ways to market your small business more effectively, you've likely come across the term conversion rate optimization (CRO). But have you taken the time to research this practice? If not, it's time you learn how to increase conversions on your marketing campaigns. To do that, you must first know what is a conversion.

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