Igniting Business Blog

In investigating various ways to market your small business more effectively, you've likely come across the term conversion rate optimization (CRO). But have you taken the time to research this practice? If not, it's time you learn how to increase conversions on your marketing campaigns. To do that, you must first know what is a conversion.

In the 21st century your online reputation is absolutely crucial to how your business performs in the real world. What is your online reputation? Your reputation online is governed by a few different factors. Ratings, reviews, and rankings on various social media outlets and information sites like Yelp, Yellowpages, and Google, along with your own online marketing messaging culminate into your online reputation. Having the ability to manage these various mediums in ways to drive business, increase engagement, and ultimately boost sales is called online reputation management. Working with a professional, knowledgeable service provider to strategize and plan for your online reputation is essential for reaching your peak in online advertising.

Search engine optimization (SEO) is a core element in developing an effective website marketing strategy. According to PEW Research, "Roughly eight-in-ten Americans are online shoppers." Additionally, studies indicate "65% of Americans indicate that when they need to make purchases they typically compare the price they can get in stores with the price they can get online." This means your audience is already online, searching for options within your industry. When audience members search for goods and services online, a strong SEO strategy helps bring your website to the top of search results.

What's your real goal behind the metrics your company monitors and evaluates? Even if your first response to this is "making money," that's a valuable goal to reiterate. In today’s article, we’ll discuss how metrics may not always align with a core goal of “making money”.

In an era where 94 percent say an online review has convinced them to avoid a business, reputation management online is more important than ever. Here are four areas to focus on when it comes to managing your brand's reputation on the web. 

We often hear confusion from small businesses about the best way to generate, utilize, and promote content.  In the hustle and bustle of running a small business, the benefit of consistent content generation can often be overlooked.  If you're trying to up your content generation strategy, here are some little changes your small business should consider.

In our blog last week, we discussed 3 key elements to improve your search rankings.  Today, we dive even deeper into some search engine optimization (SEO) tactics that can elevate your small business website even more.  Once you’ve created your keywords list, apply the tactics below for maximum impact.

A small business today can do a lot of marketing online, whether that small business exists as a brick-and-mortar store or as an ecommerce venture existing entirely online. One key element of marketing any type of business online is your company's presence on Google for various search phrases customers are using to look for products or service providers. Search Engine Optimization (SEO) can put your brand at the top of search engine rankings for your targeted keywords. Below are three key ways you can work towards a better Google ranking for your brand.

Search engines used to be relatively simple, at least in concept. If a searcher had a question or a problem needing a solution, the searcher would type the query into a search engine. Then, either through keyword matching or, more recently, algorithms, the search results would display the most likely pages to have the answer.