SEO (Search Engine Optimization) Blog Topics

If you’ve searched for a business on Google, you’ve likely noticed that the top results within Google’s local pack are often located very close to your current location. That’s no coincidence — it’s what we call Google’s proximity bias. In short,...

Responding to Google reviews on your company’s Google Business Profile is critical to maintain a trusted reputation online. Not only is it important to respond to the Google review quickly, but the content of your response is arguably even more important....

At no additional cost to you, we may receive a commission if you click on some of the links on this website and make a purchase. Technology continues to evolve, and new tools emerge daily with the increased use of mobile...

When most small business owners think of online reviews, their mind jumps immediately to Google—and rightfully so. Google reviews directly influence your Google Business Profile’s visibility, which impacts how your business ranks within local searches and on Google Maps. But here’s...

At no additional cost to you, we may receive a commission if you click on some of the links on this website and make a purchase. As a small business owner or a multi-discipline marketer, ensuring your website is fully optimized...

With the importance of Google driving customers to your business, very few business owners doubt the influence and impact reviews have on both your online visibility and credibility within customers’ eyes. However, simply having reviews is not enough for your reputation...

Understanding how and where your business appears for relevant search keywords and phrases is critical. However, it's not enough to simply track your ranking performance in just one city or zip code. In this post, we'll explain why businesses should monitor...

Many of our clients ask us who is technically allowed to write a Google review on their Google Business Profile (GBP). Usually, this question arises when either the company wants to encourage reviews on their Google business listing, or if they...

We’ve both seen firsthand and heard hundreds of complaints about Google’s video verification process for new business locations or locations requiring a re-verification. From our experience, there are two types of issues commonly encountered: 1) the video fails to upload or...

In the ever-evolving world of SEO, staying up-to-date is absolutely crucial. I’ve been asked hundreds of times how our team stays updated on SEO topics outside of our own firsthand knowledge and experiments that we run. Thankfully, the search engine optimization...

Have any of your customers told you they submitted reviews on your Google Business Profile (GBP), but you can't see them? There's a possibility that Google filtered out reviews from your profile, believing those reviews were spam. Due to the uptick...

While Search Engine Optimization (SEO) has been a practice since the 1990’s, it truly changes and transforms every single day. This constant state of flux is partly due to search engine behemoths, like Google, who continually update, tweak, and run experiments...

Small businesses and marketers are often told that they need to be actively managing their Google Business Profile listings (formerly Google My Business). One way to keep the business listing fresh and engaging for visitors is by uploading relevant and interesting...

In the past, Google Business Profiles have been fairly static with basic information like name, address, phone, hours, etc. plus various text-based sections for amenities, services, etc. Additionally, Google showcases photos and videos that the business owner or customers’ upload. However,...

Due to overwhelmingly negative feedback, Google has decided to remove the Web Page Annotation feature as of 3/7/2025. No action is needed to opt out of this feature. We are keeping the details below for historical purposes. Google rolled out a...

At no additional cost to you, we may receive a commission if you click on some of the links on this website and make a purchase. If you have ever managed a Google Business Profile (GBP) or strategized for local SEO,...

Earning reviews on Google can be an extremely beneficial way for businesses to gain firsthand customer feedback. Additionally, reviews can boost a company’s reputation and help their search engine optimization (SEO). However, there may be some instances where a specific Google...

Over the past few years, multiple studies have been released with data that shows anywhere from one-third to 46% of all Google searches have local intent, meaning the searcher is searching for a product/service nearby or in a specific geographic area....

When it comes to running a small business, you often face decisions that balance budget, flexibility, and professionalism. One such decision is whether to operate out of a coworking space (also known as shared office space). Co-working spaces are undeniably popular....

You likely already know the significant SEO benefit and, more importantly, the improved user experience you create by routinely adding relevant photos to your Google Business Profile (GBP). Adding relevant photos of your location, products, and services can help you increase...

Most marketing professionals have a base knowledge that having a well-optimized and complete Google Business Profile (GBP) is critical for SEO and online visibility. Search engine optimizers will often go to excruciating detail ensuring the data on your GBP is accurate...