Igniting Business Blog

As you know, simply having a website these days doesn't guarantee leads. The businesses that generate the most leads from their sites are making smart use of search engine optimization (SEO) and keeping up with the ongoing changes. It's all about making sure consumers can find your company online and that they find your business first when they're ready to make purchasing decisions. As search engines are constantly evolving their algorithms, how is a business to know what SEO practices work the best? While there are numerous SEO factors to consider, below are just a few to consider to help your ongoing ranking efforts.

We all know the timeless saying “A picture is worth a thousand words”. On the internet, though, that might not be so true – especially for search engines. Have you ever wondered what a search engine reads/detects when it comes across an image on a web page?

When it comes to writing content for online audiences, ensuring your content is engaging is essential. According to Nielsen Norman Group, around 79% of readers spend time skimming rather than reading online content; only 16% read pages word-by-word. From these statistics, it is evident that many businesses produce content that’s never read. In order for your website to stand out from the crowd, appeal to your target audience, and rank well on Google, it’s important to ensure that you’re producing captivating content.

In a recent blog post, we discussed a few different actions to take to help boost traffic to your blog. However, if your blog has been in operation for a few months but you're not seeing the traffic to your small business blog you’d like to see, there are a number of reasons that could be contributing to the lack of views.

Google continues to revolutionize the way small businesses market their solutions through online advertising, search engines, and Google My Business. Google My Business is a free platform launched in 2014, whose purpose is to give businesses more control of what appears when someone searches for them online.

Increasing traffic to your small business involves creation of a website with both your visitors and search engines in mind. Today, the market is search engine oriented as more and more consumers turn to Google to find a specific service/product. Small businesses with budgetary constraints can greatly benefit from the use of search engine optimization (SEO), as SEO effectively drives traffic to your website without incurring any advertisement costs.

NAP (Name, Address, and Phone number) is a vital part of a thriving local SEO strategy. A citation is a reference to your small business on the web. Citations are a factor that search engines use when deciding how to rank your small business in search results. That citation will often include your NAP, among other details about your small business.

Search Engine Optimization (SEO) is a valuable tool for small businesses, yet many small business owners are not certain of what SEO is, let alone what it actually does. Simply put, SEO is the methods used to increase a website’s ranking in search engines. These methods send signals to the engines, and the engines then use them to determine where the website should rank under what keywords. The better the rankings, the higher likelihood website traffic.

Blogging is a great way for businesses to gain customers by covering more in-depth topics and getting creative with how-to entries and other specific posts. However, creating quality content that your customers will want to read is not always the easiest task. If you notice your blog isn’t receiving as much traffic as your other online methods, there are a number of reasons that could be contributing to the lack of views. Below are a few tips to help you get your blog back on track.

For many small businesses, blogging for business takes a back seat to other marketing and farming efforts. Therefore, the lack of original, high-quality content means less effective SEO, low search rank, and lower organic web traffic. However, strong content is a powerful magnet, attracting your target, building trust and credibility, and helping convert leads into clients.