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SEO (Search Engine Optimization) Blog Topics

Explore our SEO blog posts covering topics on Google algorithm updates, ranking factors, onsite and offsite SEO, and search engine optimization best practices.

Who Can Write a Google Review on a Google Business Profile

Many of our clients ask us who is technically allowed to write a Google review on their Google Business Profile (GBP). Usually, this question arises when either the company wants to encourage reviews on their Google business listing, or if they...

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How Google Business Profile Reviews Are Filtered for Spam

Have any of your customers told you they submitted reviews on your Google Business Profile (GBP), but you can't see them? There's a possibility that Google filtered out reviews from your profile, believing those reviews were spam. Due to the uptick...

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How to Add Photos to Your Google Business Profile (GBP) Listing

You likely already know the significant SEO benefit and, more importantly, the improved user experience you create by routinely adding relevant photos to your Google Business Profile (GBP). Adding relevant photos of your location, products, and services can help you increase...

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How to Fix Google Business Profile (GBP) Verification Video Upload Not Working – Upload Failed

We’ve both seen firsthand and heard hundreds of complaints about Google’s video verification process for new business locations or locations requiring a re-verification. From our experience, there are two types of issues commonly encountered: 1) the video fails to upload or...

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Why You Should Fix Your Google Business Profile’s Map Marker (Pin)

Most marketing professionals have a base knowledge that having a well-optimized and complete Google Business Profile (GBP) is critical for SEO and online visibility. Search engine optimizers will often go to excruciating detail ensuring the data on your GBP is accurate...

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How to Update or Fix your Google Business Profile (GBP) Cover Photo

If your business has a Google Business Profile (GBP) listing (formerly Google My Business – GMB), you’ve likely encountered the dreadful issue where your cover photo seems to have a mind of its own. Perhaps, you’ve even used the GBP settings...

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Types of Photos You Should Add to Your Google Business Profile (GBP)

You likely have already setup a Google Business Profile (GBP) for your small business. As a result, you are eligible to show within Google’s “Local Pack” and within Google Maps. However, an additional optimization step is to add high quality photos...

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How to Add Your Restaurant’s Menu to Your Google Business Profile (GBP)

In today’ digital age, having a robust online presence is a crucial ingredient for every restaurant’s success. One effective way to boost your restaurant's attractiveness and online visibility is by adding your menu to your Google Business Profile (GBP). As a...

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Commonly Asked Questions About SEO Companies

SEO (Search Engine Optimization) can seem a bit mysterious at first. This is partially because the SEO industry is in constant flux, and no one truly knows the full “secret sauce” of what all goes into search engine’s algorithms and how...

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What is Google Search Console (GSC) and How is it Different than Google Analytics (GA)?

As a small business owner or a multi-discipline marketer, ensuring your website is fully optimized for search engines is critical for your success. While search engine optimization (SEO) can be a challenging concept to keep up with, fortunately there are numerous...

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How to Respond to Negative Google Reviews

So, you’ve received a dreaded 1-star review on your Google Business Profile. You love your company and the services and products you offer, so it feels like quite a punch in the gut. However, getting negative Google reviews is an issue...

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What Is Apple Business Connect and How Can It Benefit Your Small Business

Technology continues to evolve, and new tools emerge daily with the increased use of mobile devices and applications. Apple is one company that continues to develop tools to help its users access products and services they require from different businesses in...

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Best SEO Newsletters and Blogs to Follow

In the ever-evolving world of SEO, staying up-to-date is absolutely crucial. I’ve been asked hundreds of times how our team stays updated on SEO topics outside of our own firsthand knowledge and experiments that we run. Thankfully, the search engine optimization...

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What Is Google’s AI Overview (Formerly Search Generative Experience) and How Will It Impact Businesses?

Google’s AI Overview is a modified search experience within Google which leverages cutting-edge, generative AI to dynamically respond to users’ queries. Essentially, Google Search will use its AI, powered by large language models (LLMs) to first, truly understand, and second, respond...

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How to Remove a Google Review from a Google Business Profile?

Earning reviews on Google can be an extremely beneficial way for businesses to gain firsthand customer feedback. Additionally, reviews can boost a company’s reputation and help their search engine optimization (SEO). However, there may be some instances where a specific Google...

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How to Delete Photos from Your Google Business Profile

Google Business Profile’s photos feature is an excellent way to give potential customers a first impression into your business’ atmosphere, products, and service quality. However, one huge downside of Google Business Profile photos is that both the business owner and anyone...

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How to Use Google Business Profile’s Questions and Answers (Q&A) Feature

When customers search for local businesses on Google, they may have quick questions they need answered. Questions that, if answered adequately, may lead to the visitor converting into a customer. If left unanswered, these searchers may turn to another provider who...

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What is Google SpamBrain and How Does It Prevent Spam in Search Engine Result Pages (SERPs)?

Spam is a significant problem in our digital world, ranging from spam emails to spam websites and more. Spam can be malicious, extremely misleading, or simply distracting. When it comes to spam websites in search results, Google has been steadily combating...

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How to Block Fraudulent Google Business Profile Ownership Requests

If your business has a Google Business Profile (formerly Google My Business), you may periodically receive a notice from Google stating that “you’ve received an ownership request.” This email should not be ignored! In this article we cover what triggers the...

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What to Look for When Hiring an SEO Company

If you are considering hiring an SEO (Search Engine Optimization) company, we urge you to thoroughly understand these factors to consider before you sign on the dotted line. In full disclosure, Igniting Business does offer SEO Services, so there is certainly...

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Creating Infographics to Build Backlinks and Boost SEO

Infographics are visual formats that help readers absorb a lot of information in an attractive, creative, and exciting way and can liven up even the dullest of content. Additionally, infographics are known for being an effective tool that can communicate complex...

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