A good reputation is the foundation of any successful business. With the rise of social media and online reviews as well as the increased use of search engines and e-commerce, it is more important than ever to have a robust online...
When it comes to marketing your small business website online, organic traffic is perhaps the most important form of traffic. Organic traffic is targeted, cost-effective, increases website trust, and offers numerous other benefits for your small business. More importantly, organic traffic...
As a small business owner today, ensuring your website is fully optimized for search engines is critical for your success. While search engine optimization (SEO) can be a challenging concept to fully grasp, fortunately there are tools available to help you...
In order to make your small business website stand out, rank higher in search engines, and lead traffic to your door, a strong SEO strategy is essential. One critical aspect of a powerful SEO strategy is SEO copywriting. SEO copywriting is...
Link building is an important part of your SEO strategy for your small business. The more relevant links to your website from quality, reputable sources, the more trustworthy your small business website will appear to search engines. Link building is an...
Podcasting is an excellent new marketing method that, when done right, can be very effective and help you grow your small business. To ensure your podcasts reach your target audience, it is essential to optimize your podcast and episodes for search...
Starting a blog for your small business can help drive organic traffic to your website, build your online reputation, and boost your search engine rankings. However, blogging can be a daunting task for many small businesses and continuing to make common...
Google Analytics is an important online tool that helps website owners assess and identify action necessary to improve their websites. By using Google Analytics, you can determine factors such as: The number of users visiting your websiteWhich devices your visitors are...
Today, in order for your small business to succeed and keep up with the competition, maintaining an active online presence and pursuing online marketing efforts is critical. Your online marketing assets, such as your website, social media channels, and online business...
With the rise of social media, video has become a powerful and effective marketing tool for many small businesses. Like with any other online content, in order for your marketing videos to rank well on both search engines and YouTube, it...
Today, with many consumers never looking past the first page of Google when searching for a specific product/service, achieving a high search engine ranking is essential for your small business’ success. In order to boost your ranking, it’s critical to utilize...
As technology continues to evolve and as more and more people search for and purchase products/services online, updates to search engines and Google’s algorithms are continually made to better serve consumers and businesses alike. However, as a small business owner, keeping...
If you want to improve your small business’ search engine rankings and increase traffic to your website, it’s important to supply context about your content that can be recognized by search engines. One way to accomplish that is by including schema...
In our blog post last week, we discussed three critical platforms for collecting online reviews. This week, we’re focusing on the importance of responding to online reviews. With all the work that needs to be done as a small business owner,...
With the advent of social media, it's never been easier for you to promote your small business, network with others in your industry, and receive feedback from prospective and current customers. The latter is extremely important because with feedback and reviews...
Before you make a purchase, do you look for reviews about the product online? If you encounter terrible customer service, do you complain via the internet? How about when you have a great shopping experience, do you post a glowing...
With the United States beginning to open up again after COVID-19 kept it essentially closed the last few months, many people and businesses are beginning to find their way back to normal. However, normal now is different from the normal we...
As we recently discussed in a couple of our past blog posts, optimizing your YMYL webpages by establishing E-A-T is essential in improving your small business’ search engine ranking. To learn more about E-A-T, YMYL, and how these two concepts go...
As a small business owner, you may be somewhat familiar with SEO and might have stumbled across the term "YMYL”. YMYL stands for Your Money or Your Life and is a quality evaluator developed by Google to monitor content that could...
In order to have and keep a successful and highly ranked small business website, tracking web performance metrics is important. Each of these metrics have different characteristics and impact various aspects of user experience. Because of the sheer volume of metrics,...
As a small business in today’s world, establishing your online presence and boosting your small business website search engine ranking is essential to your success. In order to achieve these objectives, it is important to understand the qualities Google and other...
