Igniting Business Blog

In our blog post last week, we discussed three critical platforms for collecting online reviews. This week, we’re focusing on the importance of responding to online reviews.

With the advent of social media, it's never been easier for you to promote your small business, network with others in your industry, and receive feedback from prospective and current customers. The latter is extremely important because with feedback and reviews on your business, products, and services, you're able to gauge how your business is performing and how you can improve.

Before you make a purchase, do you look for reviews about the product online? If you encounter terrible customer service, do you complain via the internet? How about when you have a great shopping experience, do you post a glowing recommendation for the business? Most of us can answer yes to one or all of these questions as we want and value insight into real customer experiences with a business or product before we purchase.

With the United States beginning to open up again after COVID-19 kept it essentially closed the last few months, many people and businesses are beginning to find their way back to normal. However, normal now is different from the normal we once knew. Many of us are still attending school online or working from home, either full-time or on a hybrid schedule of virtual and in-person. People are also still assessing the amount of risk they want to take being out and about during this pandemic. With these new obstacles, it’s critical now more than ever for small businesses to invest in SEO and boost their online presence.

As we recently discussed in a couple of our past blog posts, optimizing your YMYL webpages by establishing E-A-T is essential in improving your small business’ search engine ranking. To learn more about E-A-T, YMYL, and how these two concepts go hand in hand, keep reading below!

As a small business owner, you may be somewhat familiar with SEO and might have stumbled across the term "YMYL”. YMYL stands for Your Money or Your Life and is a quality evaluator developed by Google to monitor content that could impact the quality of consumers’ lives and/or finances.

In order to have and keep a successful and highly ranked small business website, tracking web performance metrics is important. Each of these metrics have different characteristics and impact various aspects of user experience. Because of the sheer volume of metrics, keeping track of all of them can be difficult. It can be hard for small business owners to even identify which ones are critical to track in any context.

As a small business in today’s world, establishing your online presence and boosting your small business website search engine ranking is essential to your success. In order to achieve these objectives, it is important to understand the qualities Google and other search engines look for when ranking content. One factor in Google’s search algorithm involves the inclusion of website content that complies with the principles of E-A-T.

When it comes to the online world, trends change at an alarming rate. As a small business owner, keeping up with ever-changing search engine optimization (SEO) trends and factors is essential in order to remain relevant and keep your business in front of your target audience.

While the visual part of your website catches a customer's eye, it's the written content which cinches the deal. A well-designed website is crucial in grabbing consumers’ attention and improving search engine optimization (SEO). However, consistently creating well-written content is just as important in order to gain potential customers and boost your small business’ search engine ranking.