SEO (Search Engine Optimization) Blog Topics

Have any of your customers told you they submitted reviews on your Google Business Profile (GBP), but you can't see them? There's a possibility that Google filtered out reviews from your profile, believing those reviews were spam. Due to the uptick...

While Search Engine Optimization (SEO) has been a practice since the 1990’s, it truly changes and transforms every single day. This constant state of flux is partly due to search engine behemoths, like Google, who continually update, tweak, and run experiments...

Small businesses and marketers are often told that they need to be actively managing their Google Business Profile listings (formerly Google My Business). One way to keep the business listing fresh and engaging for visitors is by uploading relevant and interesting...

In the past, Google Business Profiles have been fairly static with basic information like name, address, phone, hours, etc. plus various text-based sections for amenities, services, etc. Additionally, Google showcases photos and videos that the business owner or customers’ upload. However,...

Due to overwhelmingly negative feedback, Google has decided to remove the Web Page Annotation feature as of 3/7/2025. No action is needed to opt out of this feature. We are keeping the details below for historical purposes. Google rolled out a...

At no additional cost to you, we may receive a commission if you click on some of the links on this website and make a purchase. If you have ever managed a Google Business Profile (GBP) or strategized for local SEO,...

In the ever-evolving world of SEO, staying up-to-date is absolutely crucial. I’ve been asked hundreds of times how our team stays updated on SEO topics outside of our own firsthand knowledge and experiments that we run. Thankfully, the search engine optimization...

Earning reviews on Google can be an extremely beneficial way for businesses to gain firsthand customer feedback. Additionally, reviews can boost a company’s reputation and help their search engine optimization (SEO). However, there may be some instances where a specific Google...

Over the past few years, multiple studies have been released with data that shows anywhere from one-third to 46% of all Google searches have local intent, meaning the searcher is searching for a product/service nearby or in a specific geographic area....

We’ve both seen firsthand and heard hundreds of complaints about Google’s video verification process for new business locations or locations requiring a re-verification. From our experience, there are two types of issues commonly encountered: 1) the video fails to upload or...

When it comes to running a small business, you often face decisions that balance budget, flexibility, and professionalism. One such decision is whether to operate out of a coworking space (also known as shared office space). Co-working spaces are undeniably popular....

Many of our clients ask us who is technically allowed to write a Google review on their Google Business Profile (GBP). Usually, this question arises when either the company wants to encourage reviews on their Google business listing, or if they...

You likely already know the significant SEO benefit and, more importantly, the improved user experience you create by routinely adding relevant photos to your Google Business Profile (GBP). Adding relevant photos of your location, products, and services can help you increase...

Most marketing professionals have a base knowledge that having a well-optimized and complete Google Business Profile (GBP) is critical for SEO and online visibility. Search engine optimizers will often go to excruciating detail ensuring the data on your GBP is accurate...

If your business has a Google Business Profile (GBP) listing (formerly Google My Business – GMB), you’ve likely encountered the dreadful issue where your cover photo seems to have a mind of its own. Perhaps, you’ve even used the GBP settings...

You likely have already setup a Google Business Profile (GBP) for your small business. As a result, you are eligible to show within Google’s “Local Pack” and within Google Maps. However, an additional optimization step is to add high quality photos...

In today’ digital age, having a robust online presence is a crucial ingredient for every restaurant’s success. One effective way to boost your restaurant's attractiveness and online visibility is by adding your menu to your Google Business Profile (GBP). As a...

SEO (Search Engine Optimization) can seem a bit mysterious at first. This is partially because the SEO industry is in constant flux, and no one truly knows the full “secret sauce” of what all goes into search engine’s algorithms and how...

As a small business owner or a multi-discipline marketer, ensuring your website is fully optimized for search engines is critical for your success. While search engine optimization (SEO) can be a challenging concept to keep up with, fortunately there are numerous...

So, you’ve received a dreaded 1-star review on your Google Business Profile. You love your company and the services and products you offer, so it feels like quite a punch in the gut. However, getting negative Google reviews is an issue...

Technology continues to evolve, and new tools emerge daily with the increased use of mobile devices and applications. Apple is one company that continues to develop tools to help its users access products and services they require from different businesses in...