As a small business owner, you may be somewhat familiar with SEO and might have stumbled across the term "YMYL”. YMYL stands for Your Money or Your Life and is a quality evaluator developed by Google to monitor content that could impact the quality of consumers’ lives and/or finances.

infographic of ymyl content

What is YMYL?

YMYL webpages are those that include informative content that, if presented inaccurately, could negatively impact consumers’ health, happiness, safety, or financial stability. Some simple examples of YMYL content include:

Google Defines These Pages as YMYL Pages

What Should I Know About YMYL Pages?

In order for your website to rank well, your YMYL pages should provide honest and accurate information at all times. As Google has taken a more aggressive stance in ensuring users can trust its results, optimizing your webpages for YMYL is essential for your small business’ success.

For more information on how to optimize your YMYL pages using E-A-T, stay tuned for our upcoming blog post! At Igniting Business, we strive to provide small businesses with top quality SEO services. To learn more about how to effectively optimize your YMYL pages, or for more information regarding our SEO services, contact us today!