As we recently discussed in a couple of our past blog posts, optimizing your YMYL webpages by establishing E-A-T is essential in improving your small business’ search engine ranking. To learn more about E-A-T, YMYL, and how these two concepts go hand in hand, keep reading below!
Optimizing for YMYL
YMYL (Your Money or Your Life) refers to webpages that could potentially impact a person’s future health, happiness, safety, or financial stability. The two most important factors in YMYL evaluations are accuracy and honesty. If your small business has developed a product, software, diet, health regime, or anything else that affects the health, welfare, or finances of your readers, it’s crucial to ensure your online content is factually accurate and that your business demonstrates it is a trusted source in relevant subjects.
Google's algorithms monitor all content in the above categories for compliance with their strict standards of safety and trustworthiness to ensure that there is no false, misleading, or harmful information presented in their results. To learn more about YMYL and what Google defines as YMYL pages, check out our recent blog post here!
So, how do you ensure Google views your YMYL website as a trusted source? That’s where E-A-T comes into play! E-A-T stands for Expertise, Authoritativeness, and Trustworthiness and these elements are what Google considers in all YMYL submissions and queries. In order for your small business website to rank well, your content needs to demonstrate expertise, establish authority, and promote trustworthiness. While E-A-T is important for all websites, ensuring your YMYL pages demonstrate good E-A-T is critical as Google places a greater emphasis on the expertise, authority, and trustworthiness of your website when it comes to content that could impact the quality of people’s lives. To learn more about how to establish good E-A-T throughout all of your online content, check out our blog post here!
The Bottom Line
To help boost your small business’ search engine ranking, it’s important to optimize your YMYL website with E-A-T in mind. For more information regarding E-A-T, YMYL, or our SEO services, contact us at Igniting Business today!