Social media has quickly become one of the most powerful tools in online marketing; just having a website isn’t enough anymore. Social media opens new avenues for marketers, but using this powerful tool can be a struggle for many companies. Social media offers a unique opportunity for different small businesses; it’s not a one size fits all type of deal. Your social media efforts impact your website’s search engine rankings, making it a priority to be actively posting and interacting on your selected social platforms. This doesn’t mean that you need to be on every platform though.
Through social media, you can directly interact with current and potential clients by engaging them in posts that build your relationships while showcasing the personality of your company. Social media is also a great place to reach a large number of your targeted audience at an inexpensive price through social advertising.
How We Can Help
The best place to start is identifying which social platforms your company should be on. Social media has little to do with which is your preferred platform; it’s all about your audience, fans, customers, etc. - ultimately whoever you’re trying to reach. Whichever platforms your target audience uses, in combination with what type of content you can produce, determines where you need to be present!
To learn more about which platforms work for your type of business and how to reach your customers through social media, read our article, “Evaluating Social Media – What’s Best for your Small Business” which was originally featured in the Lee’s Summit Chamber of Commerce’s business magazine called Catalyst: http://www.ignitingbusiness.com/blog/marketing/evaluating-social-media-whats-best-for-your-small-business.html.
The next step is branding the selected platforms to appropriately represent your company and your unique services. This process includes developing a content strategy, designing profile and cover photos, setting up and optimizing your profile, providing valuable and descriptive content, and more. Our marketing specialists can help create, brand, and grow your company through social media. We offer implementation and training on time-saving social media management tools for Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, Instagram and more. These tools will allow you to post to all of your social media pages from one location, schedule posts ahead of time, and track results easily.
Since so much of your businesses success is now strongly influenced by the success of your social media pages, having a plan is essential. The first step is determining the goals of your company’s social media content, and, as a result, those goals subsequently drive the content creation process. Social media can also be used effectively as a customer service tool. Customers look for fast responses, and have been known to look for those answers through social media. Platforms like Google+ are also a great place for your customers to leave public reviews, which helps increase brand awareness and visibility.
Social Media Management Services
We know that it can often be challenging for small business owners to find time to consistently post on social media platforms. If you're one of those busy small business owners, Igniting Business can help! We offer Social Media Management services catered specifically to your company. This monthly retainer includes regular posts to your social media accounts, user engagement tracking and responses, monthly social media performance reports, and a content calendar. By having us consistently post and monitor your social media accounts, you gain the benefits discussed above while not having to spend so much of your precious time doing the implementation.
A Few Examples of Client Social Media Projects:
Twitter is a great place to post updates, build relationships, and grow your business. Many people use Twitter to communicate directly with current and potential clients as well!
As one of the quickest growing social media platforms, Facebook is an engaging platform that's valuable for nearly all types of businesses.
Platforms like Google+ are a great place for your customers to leave public reviews, which helps increase brand awareness and visibility.
As you can imagine, the benefits and uses of social media for small businesses are constantly evolving. Our team is here to help take the pain out of social media management. Please contact us to learn more about our social media services.