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As you know, simply having a website these days doesn't guarantee leads. The businesses that generate the most leads from their sites are making smart use of search engine optimization (SEO) and keeping up with the ongoing changes. It's all about making sure consumers can find your company online and that they find your business first when they're ready to make purchasing decisions. As search engines are constantly evolving their algorithms, how is a business to know what SEO practices work the best? While there are numerous SEO factors to consider, below are just a few to consider to help your ongoing ranking efforts.
Google has continued to place a focus on page speed as a factor in website ranking. Take a look at your site and walk through each page and link or use a third-party tool to analyze the speed of your webpages. If your page takes too long to load, or you have videos and images that are slow to load, you could be losing visitors and your ranking could be affected. By optimizing your images and videos, you can improve your page speeds. Make sure each of your links work properly, as broken links can harm your SEO ranking and efforts as well.
As a small business, it can be daunting to keep up with multiple social media platforms. What you may not realize is that your social media efforts can also help improve your search ranking for your website. Creating business pages and making them available from your site can reinforce your online legitimacy with the search engines. If you find you don't have time to leverage all the various social platforms, select one to start and build your following. You can then add each additional platform and use your original platform to promote the launch of new profiles.
It's critical to be sure you have your small business location featured on your website. However, you should also consider having a map with directions. This will help visitors and search engines recognize your location and legitimize your business, therefore improving your ranking. If you have a location page and map, check often to ensure your map loads and displays correctly. If you haven't taken advantage of your Google Analytics or your Google My Business listing, it's in your best interest to do so. These tools can help you better understand and potentially increase your SEO rank.
If you're not sure how well your website currently ranks, contact our SEO specialists today! We can help evaluate your current SEO and ranking efforts and design data-driven strategies to help keep your small business website at the fingertips of your potential customers.