A frequently asked questions (FAQ) page is one of the most critical communication tools on a company's website. FAQ is a crucial component of customer interaction and support strategies. A FAQ page features some of the commonly asked questions by customers on various topics like products, services, prices, support options available, and location amenities. A properly designed FAQ page can help to attract new customers, facilitate sales, and save time for both your employees and your customers.
Creating a FAQ page for your website can offer your small business several benefits. Here is how a FAQ page adds value to both your team and customers:
A FAQ page can be very beneficial when done correctly. If you are looking to create a killer FAQ page, here are some great tips:
When creating a FAQ page, it is crucial to identify your customers’ most commonly asked questions. Sometimes businesses use the FAQ page to focus more on what the business would like to tell their customers instead of what their customers are actually asking, which can result in a FAQ page that is not helpful.
Focus first on your customers' main queries and provide valuable solutions for each. To gather this information, talk to your frontline employees including customer service staff and sales team. If they have heard the same question repeatedly, think about how many others are looking for an answer to that same question.
Identifying the distinction between your language (or company lingo) and your customers' is crucial in customizing your FAQ page. FAQ pages are only valuable if written in a manner your customers resonate with, as it optimizes customer engagement and enhances their experience with your company. Go sparingly on the technical jargon to ensure your content is reader friendly!
Proper grouping and organization is vital to the success of a FAQ page. Break your questions down into common categories so that your visitors can easily find what they are looking for – quickly!
Your FAQ page's usability determines a visitor’s experience. Include a search bar and clickable topic tags with related keywords contained in your questions and headlines to allow your site visitors to quickly scan for their specific question and answer without having to read through the entire page.
Over time, and as your business grows and changes, your FAQ page will need to be updated to include any new or popular questions. In addition, it’s important to evaluate your answers every so often to confirm they remain clear and correct.
Given that you want your FAQ page to save your team and customers time and effort, ensure that the content does not contain typos or poor clarity. You can use a writing assistant like Grammarly to hunt down and fix misspellings, grammar issues, and improve overall readability.
At Igniting Business, we strive to help your small business succeed. For more FAQ content writing tips, subscribe to our newsletter! To learn more about our SEO copywriting services, contact our SEO specialists today!
At no additional cost to you, we may receive a commission if you click on some of the links on this website and make a purchase.