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With the majority of consumers today turning to Google when searching for new places to eat, hang out, shop, etc., it’s essential for your small business to have, and fully utilize, a Google My Business listing to keep your search engine rankings up and customers at your door.
Previously, when searching on Google for a specific business or service, a list of websites and social media pages would be displayed. Now, Google also displays a knowledge panel to the right, or a Google My Business listing, consisting of basic information about that specific business. This knowledge panel includes the business NAP (name, address, phone) and website, as well as photos and other key details of the business.
As a small business owner, it may seem unnecessary to add photos to your Google My Business listing. However, photos are often viewed by searchers for many reasons and can be a valuable tool for your small business.
Before deciding to go to a new store or restaurant, consumers like to know basic information about the business. This includes the atmosphere, the type and quality of the products/services provided, and the surrounding location. Adding photos to your Google My Business listing is a great way to provide your potential customers with this information.
Adding photos to your Google My Business listing is also an excellent marketing tactic and can help influence potential customers to choose your business over a competitor. As they say, a picture is worth a thousand words. By adding photos to your listing, you give a sneak peek to the services and/or products you have to offer and help showcase what makes your small business stand out from the rest.
For example, let's say as a searcher you're thinking about trying a new restaurant. Even if it's just twenty minutes away, you may be curious about what it looks like from the inside or what the food there looks like. What exact street is it on? And are there other areas in the surroundings worth visiting? By including photos on your small business’ Google My Business listing, you may be able to answer those questions for a searcher, increasing their comfort in making the twenty minute trek to your small business.
Your Google My Business listing can add significant value to your small business. By ensuring it’s accurate and fully optimized, your small business can improve your rankings and increase the likelihood a potential customer turns into an actual customer. Photos on your listing can provide information to your customers and be used an effective marketing tool.