As a small business owner, you've most certainly got your hands full. While balancing managing expenses, meeting with clients, and marketing your business, you might think that blogging is one thing you can go without.
However, having a blog on your small business website is crucial to your long-term marketing strategy. Not having one could be the one thing that keeps a prospective customer from choosing you over a competitor. Keep reading to check out a few reasons you should start blogging and how a blog can greatly benefit your small business.
As you probably already know, Google scans the entire internet for websites with high-quality and relevant content and ranks these websites according to how Google believes it answers a consumer’s search query. With a blog, your small business can consistently produce relevant content. In turn, this can boost your website’s overall ranking, increase visibility, and attract more customers.
Blogging consistently is an excellent way to help your small business establish credibility. By writing and publishing informative, relevant content on your site that demonstrates your expertise, style, and mission, Google and consumers recognize your business as a credible, trustworthy source, which can help you keep your search engine rank up and generate more leads.
If a customer can read your blog and see that you've already answered some of their most pressing questions, it shows how attuned you are to your customers' needs and adds to their level of confidence in selecting your small business. When you "give away" valuable and helpful knowledge to your customers, they become more informed customers and you become a trusted advisor. If your blog content is valuable to the customer, your small business likely will be too.
When a prospective customer visits your website, you want to keep them on your website, browsing your content, and considering your product or service. Your blog can provide critical information that keeps your prospective customers from wandering away to another site or heading back to Google.
If a customer is unfamiliar with a specific service you provide, a blog post is a great place for you to specifically describe what the service is, why it's needed, options to choose from, etc. This way, all the information your potential customers need is easily accessible, keeping them on your site and pointing them in the right direction.
We know blogging consistently can sometimes seem like a daunting task, but when done right, blogging can actually save you time. Stay tuned next week for part two of our blogging series and discover a few time-saving blogging benefits.