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In today’s world, promoting your small business online is a must. However, knowing where to focus your online efforts and spend your valuable time can be challenging. Check out these three critical marketing tips that your small business should be prioritizing.
Your business should be visible wherever there are viable patrons and most everyone is active on social media these days. If your company isn't yet active on any social media platforms, now's the time to start determining which social media platforms are best for your business, cultivating that presence, and putting your business in front of your target demographic.
Depending upon your target market and industry, your small business should consider Facebook, Twitter, LinkedIn, Instagram, Pinterest, and even Snapchat. If you think your target demographic is active on a platform, get your business present and active there.
Yelp, Google My Business, Bing Maps, Apple Maps, and other business registry sites might already have your business listed. It's critical that you optimize those listings so they best reflect your name, address, phone number, and any other essential business details. The last thing you want is for one or more of these listings to include false or out-of-date information that might be driving customers away!
It’s important to stay active on each and every one of your social media accounts in order to boost online credibility and reply to customer queries and reviews as soon as possible. In addition to keeping your customers happy, maintaining an active online presence will reward your ranking on Google and other search engines.