Instagram is one of the most accessible and most popular social media platform when it comes to advertising with unique images. If you are trying to expand your reach and stay connected with your customers, an Instagram account is a great way to do just that and here’s why.
Engagement with Customers
Social media is a distinctive way to connect with your customers on a more genuine, conversational level. Whether they have a question about a product you sell, or they want to express their approval of what you’ve offered, social media is an excellent opportunity to let customers engage with your brand openly—and it lets others see that positive feedback openly as well.
This is also a great way to find out what your customers want. Ask real questions and you’ll likely get real answers.
Familiarity with Your Brand
The visual storytelling aspect of Instagram makes it a great way to tell the story of your brand. Images say far more in a few moments than hundreds of words on a page. In a world where people don’t spend much time beyond a few seconds to pause over a post, an image can help hook an idea, a product, or a service into their minds faster than more traditional types of advertising.
Advertising Products and Services
Instagram is fun, but it’s also a serious way to keep customers aware and in-touch with what your business is up to, what new products are hitting your shelves, or the latest services that you are choosing to offer. It lets people get in touch and stay in touch with what’s happening with your small business.
If you have questions about the best ways to incorporate Instagram marketing into your small business marketing strategy, contact us today to learn more about how we can help you succeed in social media marketing.