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Do you have trouble keeping up with the endless march of Google algorithm updates? You're not the only one. Google's search algorithm is a complicated masterpiece of engineering, and Google never stops tinkering with its creation.
Believe it or not, Google is changing its algorithm all the time. In 2018, Google updated its algorithm 3,234 times - on average 8.86 times per day. Most of these changes are imperceptible to the average Google user - minor tweaks here and there impacting a small percentage of daily searches. However, several times throughout the year, a major algorithm change hits, oftentimes without advanced warning from Google, and the impact on small businesses can be tremendous.
You've likely heard the names of some of those momentous algorithm updates - those with names like Hummingbird, Penguin, Panda, and BERT. Here's a quick roundup of some other significant algorithm updates worth knowing about as a small business.
This is just a small cross-section of the impactful algorithm updates from the past few years. With each update comes various steps which need to be taken to ensure your website performs as best as possible in search engines and complies with new requirements for your website.
With the flurry of changes coming from Google on a daily basis, it can never hurt to have a partner on your side who can help you keep on top of the latest in SEO news and provide ongoing SEO services reflective of those changes to help your small business stay ahead of the competition. To learn more about our SEO services, contact us at Igniting Business today!