Hootsuite and Buffer are two social media posting solutions used by many small business owners who prefer a fully-integrated social media management dashboard. These tools offer a wide range of features designed for scheduling content ahead of time, making it easy for you to keep up with peak posting times, engage with your audience, and gain viewers.
Benefits of HootSuite for Social Media Posting
Wide Coverage of Social Media Accounts: Hootsuite allows you to manage many, if not all, of your social media networks in one place, at the same time. With Hootsuite, you can schedule posts on several social media platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and WordPress.
Powerful Scheduling Capability: Using Hootsuite’s interactive calendar planner, you can easily edit, organize, or delete scheduled or existing posts and create new posts.
Content Curation: Hootsuite’s content library makes it easy to find content and also recommends new content when you search by hashtags and keywords.
Advantages of Buffer's Post Management Tools
Easy-To-Use Dashboard: Buffer has a straightforward and organized user-friendly interface, making for easy navigation without any lengthy tutorials.
Streamlined Ad-Hoc Posting: Buffer's Chrome extension lets users directly post content from their browsers. After your post goes live, it automatically chooses the date/time most appropriate for your audience. This lets you respond to rising trends and any viral news, thus raising your brand's presence on social media.
Conversation Management: Buffer has custom tools specifically designed to group together comment chains or private messages in response to your posts. You get the final say on customer service with Buffer Reply, emphasizing the importance of maintaining a conversation with other team members.
Both platforms currently have a free, limited package but also offer many tiered packages depending upon your small business needs. If you don't have a team of marketing professionals working around the clock, social media management tools are a great asset. They’ll automate the process of updating your social media accounts, helping your small business keep an active online presence. Many social media scheduling tools also report analytics to help you monitor your brand's reputation through visual charts and graphics.
Igniting Business has established itself as a comprehensive resource for small businesses looking to succeed and grow to the next level. We focus exclusively on small businesses because we believe that small companies are often overlooked for web design, SEO, and marketing services. Many competitors in our industry primarily pursue big contracts with large companies. If these competitors do work with small businesses as well, they provide the small business owner with inferior customer service, lack of necessary attention, and unattainable pricing structures. Yet, small businesses are often unable to maintain their own internal comprehensive marketing, web, and SEO departments, which are necessary for growth.
Igniting Business fulfills this need by providing powerful small business solutions at affordable rates. Our team of web design, SEO, and marketing specialists are here to make your job easier and help your small business succeed. We encourage you to contact us to learn more or to set up a free consultation.
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