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Benefits of Google Analytics for Small Business Owners

The evolution of the World Wide Web has made globalization and digitization easier, leading to an increase in the number of people and devices that access the internet. In a bid to leverage this, many companies have taken their businesses online by investing in content marketing, websites, SEO, social media, PPC, and other digital marketing tools to gain more market share. This has made online marketing an integral aspect of the marketing strategy of many companies.

In order to continually improve your small business’s online efforts, it’s important for a small business owner to analyze and evaluate the effectiveness of your digital marketing strategy. Doing so provides you with information on visitors' experience on your small business website and makes it easier to convert website visitors to customers.

small business using google analytics to evaluate effectiveness of online marketing

Benefits of Google Analytics

Web analytics software can help your small business’s online marketing efforts become more effective and result-oriented. Over 60 percent of website owners use Google Analytics because of its numerous features and benefits. Below are a few benefits of using Google Analytics for your company’s website.

1. Helps You Understand the Behaviors of Visitors to Your Website (Behavior Analysis)

With Google Analytics, you can track every visitor’s (both frequent and first timer) activities on your website. Activities can include landing page, exit page, number of pages visited, page load time, execution speed, site search, events carried out on your website, and more.

2. Gives You a Better Understanding of Your Website Audience (Audience Analysis)

Google Analytics can provide your small business with information about the audience that visits your company’s website. Information can include session history, bounce rate, gender, location, interest, language, browser, mobile device information, and more.

3. Provides Details About Where Your Visitors Come From (Traffic and Conversion)

Google Analytics can also help you understand the sources of traffic to your website. With this, you know which of your marketing tools is generating more traffic and which ones need improvement. In addition, you can track conversions when any set goal such as a visitor signing up, downloading an app or feature, purchasing a product, or more is achieved.

Get Started with Google Analytics

To start reaping the benefits of Google Analytics for your small business, just follow these simple steps!

With software like Google Analytics, you can track visitors' activities on your small business website to help improve users' experience and boost conversions. To learn more about utilizing Google Analytics, or for help with any of your small business’s online needs, contact us at Igniting Business today!

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