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3 Small Business Benefits of Video Marketing

The popularity of video marketing is growing each day as more businesses embrace new trends, thanks to new social media platforms like TikTok, webinars, live streams, and YouTube. Today, video marketing can play a crucial role in your small business’ overall growth and continuity. Keep reading to discover several benefits of using video marketing for your small business.

small business owner creating marketing video

1. Increased Visibility of Your Brand on Social Media Platforms

Social media platforms such as Facebook and Instagram now encourage video content, and entertaining videos are more likely to be shared across multiple platforms and even receive higher engagement. Social media platforms also reward the usage of rich media like video by favoring it above traditional text-only posts.

This makes video marketing a seamless, effective marketing strategy that can help increase your brand visibility, customer engagement, online traffic, and conversion rates. In short, video marketing is an excellent way to stand out from the crowd and increase your visibility.

2. Boost Customer Understanding of Your Products or Services

Most consumers do not have the time or patience to read long-form content about your products or services. Videos encourage increased viewership of your content. Creating attention-grabbing, educational videos can help present clear information about your products or services, increasing understanding and enabling your target audience to make more informed decisions.

In fact, product videos can even help increase your small business sales, as 84% of consumers say they have been convinced to buy a product or service after watching a brand’s video.

3. Create a More Personable Way to Engage with Your Target Audience

Engagement is a crucial aspect of online marketing that can help your small business create long-lasting relationships with your potential and current customers. Creating well-tailored marketing videos can increase engagement and communication with your target audience, in turn, building customer trust and loyalty.

Contact Our Experienced Content Marketing Team

At Igniting Business, we strive to help your small business succeed. With our marketing strategy development and content marketing services, we can help your small business increase traffic and boost conversions. For more video marketing tips, or to learn more about our content marketing services, contact our marketing experts today!

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