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Your small business online presence takes a bit of experimentation. You never know quite where the most valuable customers will come from, what campaigns will spike the best, and even which landing page designs direct the most sales. But using Google Analytics effectively takes out much of the guesswork by monitoring your click rates. This data can show you where traffic comes from and where it goes once it reaches you.
The aforementioned data can better help you understand your visitors’ behavior in order to make adjustments, as well as interpret how the source of the visitor impacts their actions on the website. Google analytics goes deeper and deeper the more you explore it. If you aren't sure where to get started, or you want to know what reports are the best use of your time, read through some of our previous blogs below. You can always contact us to help with search engine optimization or data analytics on your site!