Having a website means you can do business with virtually anyone. But having a site with Google Analytics means you can know from where your business and potential interest is originating. Knowing location details can help you either target your business more for a specific geographical region, or take note to spread your business's appeal to other cities, states and countries.
Does your site offer physical services? Make sure your traffic is local, or at least within your reach. Do you offer physical goods? Know which areas would be profitable for some city-specific customizations and bonuses. Does your business offer purely online services? Even so, knowing where your customers call home can help you relate to them and better address their needs.
Every time you filter your data and you look at it a from a different perspective, you’ll likely learn something new about your business. Knowing which regions, states, and cities make up most of your traffic can be powerful information, especially if you see a sudden shift or a long-term trend developing.
If you want to learn more about how to use Google Analytics to find answers, or you want to know what you can do with the information to market your business, read through our previous blog below and stay tuned for the next part of our series! Contact us to help further analyze your traffic.