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How to Effectively Use Google Analytics to Grow Your Small Business

Google Analytics is an important online tool that helps website owners assess and identify action necessary to improve their websites. By using Google Analytics, you can determine factors such as:

  • The number of users visiting your website
  • Which devices your visitors are using to view your site
  • Which web pages, content, and keywords bring traffic to your website
  • Which pages are most and least popular among your users
  • Where are customers often leaving your website
  • Which marking channels are generating the most or least traffic to your website

These are but a few areas Google Analytics assesses to help you make improvements where necessary and improve user experience. By analyzing the information on your website, Google Analytics can help your small business enhance your online content, improve your user experience, and increase conversions.

small business using google analytics to grow business

1. Uncover Your Top Ranking Content and Keywords

Using Google Analytics, you can easily discover which of your website content pieces and keywords are performing the best and ranking well in search engines. By uncovering your top-ranking content and keywords, you can then identify changes that might need to be made elsewhere to continue to improve your small business website.

2. Identify Online Campaigns that Bring the Most Traffic and Conversions

By using an advanced segment in Google Analytics, you can follow up on your online marketing campaigns and identify those that are bringing the most traffic and conversions to your website. By discovering which campaigns are working and which are not, you can then decide where to allocate your time, energy, and money.

3. Determine Where Your Audience is Located

With Google Analytics, you can quickly determine where your visitors are located and use this information to steer your marketing and SEO efforts in the right direction. Note that this data can re-affirm current target markets, or even identify altogether new target markets that may be ideal for your business.

Grow Your Small Business

With the critical information acquired from Google Analytics, you can control and improve your website and content to effectively grow your small business.

For more information and great insights about Google Analytics and other online tools, or to learn more about our SEO services at Igniting Business, contact our team today!

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About the author

Igniting Business

Igniting Business

For over a decade, Igniting Business has established itself as a comprehensive resource for small businesses looking to succeed and grow to the next level. Our team works with small businesses all over the nation from our headquarters in Lee’s Summit, MO (Kansas City area). Our services include the full spectrum of web design, search engine optimization (SEO), and digital marketing.

Igniting Business’ team consists of SEO, web design, and digital marketing experts. Some of our certifications and partnerships include:

Igniting Business’ team consists of SEO, web design, and digital marketing experts. Some of our certifications and partnerships include:

  • Google Partner
  • Google Ads Certified
  • Shopify Partner
  • MailChimp Experts
  • Joomla Service Provider
  • YOOtheme Pro Experts

Additionally, our staff has been featured on news outlets including Fox Business, CNBC Universal, Intuit Small Business, Yahoo News, The Kansas City Star, and more.

For more web design, marketing, and SEO tools and tips from Igniting Business, check out our resources page.

To learn more about our company and our leadership, view our full company profile.

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