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Online shopping is a consumer trend that is continuously growing. Traditional retailers, small stores, and boutiques might believe it hard to compete with Amazon and other large e-commerce companies. However, if you have a brick and mortar store, relying heavily on local customers, you can easily use e-commerce to bring those online shoppers into your store.
First, don’t think about e-commerce as a separate sales channel. While it is true shoppers are turning to online sources for research and information, many are still going to a physical store location to make their purchase. It is for this reason that companies like Walmart, Home Depot, and other stores have integrated online shopping with in-store pickup and other in-store strategies.
In some respects, adding e-commerce is like adding a whole new physical store to your business. The immediate impact is increased sales, additional buying power, and more efficient marketing. Yet, in many instances, it can be done without maintaining a separate inventory or additional customer service. Regardless, your customers gain the convenience of being able to shop 24 hours a day, 7 days a week.
Integrated online shopping with in-store pickup, also known as click-and-collect, allows a customer to conveniently shop online and then pick their order up at a physical store location without a wait. A person can shop on their lunch break at work and then make a five-minute stop on the way home.
Along with providing convenience to the customer, implementing e-commerce also brings numerous benefits for the merchant.
Adding online shopping to your business can be beneficial for both your business and your customers. For more information on implementing an e-commerce platform to your website, contact our web specialists today!