What are Facebook live videos and how should small businesses utilize them? If your small business has a company Facebook page but isn’t familiar with their new live videos feature, here's what you need to know.
Instead of using apps like Periscope or Meerkat to stream live video, you can now stream directly from your Facebook profile. To do this, according to Social Media Examiner, just "tap to update your status and click the live icon. Then write a quick description in the status update (this is your title). The description is what will go out in the news feed and in notifications." From there, you can choose if you want your video shown only to a specific set of friends or have it be public. Click on "go live," and you can either film yourself, your surroundings, or both! According to Facebook's Help Center, your video can be a maximum of 90 minutes, and can be seen by anyone who follows your page! The viewing audience and reach can expand even further if you begin to receive interactions from your followers on the page.
You might be wondering, as a small business, why would you need to know about Facebook live videos? Can they even be used as a marketing tool? The answer is yes. Here are some ways you can use Facebook live videos to your small business's benefit:
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