Amid such a digitally dynamic business environment, ranking highly in search engine results has become crucial to your small business’s success. With the majority of consumers turning to the web to find products/services, ensuring that customers can conveniently find your small business when they're searching online is essential.
A site audit is the first step in any effective local search engine optimization (SEO) campaign. A couple objectives of an SEO audit include:
Local SEO is key to your business's listing in the context of organic traffic generation.
While there are hundreds of relevant factors to consider, below are just a few elements to consider for your small business when it comes to a Local SEO Audit.
The content you place in the page title plays a significant role in how the site ranks on search engines. They help search engines determine what the page is about, but they can also entice a searcher to visit the web page.
A Meta Description is a short description of the page’s content and purpose that incorporates the search terms that potential customers could use. While not directly impacting SEO, it can entice a searcher to visit your webpage over others.
When your small business website and other citations on the internet include consistent and accurate NAP information, your small business rankings can benefit. Check out our recent blog on NAP for more information.
Give your business more visibility by listing it on Google My Business, Yelp, Bing, Better Business Bureau, and other online directories.
Need assistance optimizing your local search strategy? Contact our SEO specialists at Igniting Business today!