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How to Determine Which Social Media Platforms Your Small Business Should Utilize

With many people working remotely nowadays and consumers searching for products/services online, staying active on social media has become more important than ever for small businesses. Formerly, people were more likely to hear about a new product or service by word of mouth or seeing an ad on TV. Today, people use social media as a way to connect with friends, family, and businesses, as well as give and receive reviews and recommendations regarding products, services, and businesses.

In addition to staying active on social media, it is also essential for your small business to utilize the specific platforms your target audience is actively using. Keep reading to learn how to choose the right social media platforms for your small business.

social media platforms used by small business owners

Different Formats for Different Platforms

Three commonly used social media platforms are Facebook, Twitter, and Instagram. Each of these platforms have different formats and benefits. Facebook is great for both visual and written content, Twitter mostly for short, written content, and Instagram is great for sharing photos and videos. This is not to say that there's no overlap. You can post a video on Twitter and written content on Instagram too.

In addition, there are numerous other platforms including LinkedIn, Pinterest, Nextdoor, and more to consider for your small business. Choosing the right social media platform is really a matter of finding what works best for your small business and your potential customers.

Determine Which Platforms Your Customers Are Using

When choosing the social media platforms for your small business to utilize, it’s important to first determine on which platforms your target audience is most active. For example, if your small business sells art materials, search through different social media platforms to figure out which ones are most frequented by artists. Look for social media groups which have an art-related theme or influencers who are writing/posting about similar topics. Then start your social media pages on the platforms which are most relevant to your business and industry.

In order to successfully use social media to your advantage, it’s essential to keep an active presence and regularly engage with customers. You can also use online advertising to help you stay active and target specific demographics, even on specific social media platforms.

To learn more about how to find the right social media platforms for your small business, or for more information regarding our targeted online advertising services, contact our marketing specialists at Igniting Business today!

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