Types of Meta (Facebook and Instagram) Verifications for Businesses and Individuals

There are multiple types of Facebook (or Meta) verifications for businesses and individuals available – some of which are paid and others are free. However, it can be exceptionally confusing to understand the difference between the verification options and which you should pursue.

To make things a bit easier for our audience of small businesses and marketers, we have described the multiple types of Facebook verifications currently available, tips on when each are helpful, and where to get started.

Individual Verifications Vs. Business Verifications

First, you must understand that there are two categories of verifications. The first is an individual verification which applies to individual people. These individual verifications can be applied to influencers’ profiles or even just a personal profile participating in Meta Verified.

Business verifications can be added to business Facebook pages or business portfolio manager accounts.

Note that both the processes and benefits of the verifications differ from one another.

To skip ahead to the desired section, select whether you are interested in Individual Verifications or Business Verifications.

Types of Individual Meta Verifications (Applies to Facebook and Instagram)

The following are types of individual verifications that apply to an individual’s personal Facebook and/or Instagram Profile.

Verification Badge for Notable Individuals

Verified Badges can be provided free of cost to select personal accounts owned by a notable person, brand, or individual entity.

Keep in mind that even if you already have a verification badge as a notable person, you can still sign up for Meta Verified to unlock additional benefits.

You cannot simply obtain this verification badge on your own volition. If you want to quickly receive the verification badge, you should consider signing up for Meta Verified for Individuals.

Meta Verified Subscription for Individuals

Meta Verified (for individuals) is a paid subscription that individuals can sign up for that include multiple benefits for Meta products including the following:

• Verified badge – you will receive this badge even if you do not meet the notable person requirements.
• Enhanced Support features a much more responsive chat and email support from Meta’s team.
• Impersonation Protection
• Search Optimization
• Additional features are available depending on which Meta Verified package is selected (Standard, Plus, Premium, or Max).

Note that this verification can apply to both the individuals’ Facebook and Instagram accounts.

When to Sign Up for Meta Verified for Individuals

We recommend individuals sign up for Meta Verified for individuals when they are trying to build a personal following, concerned about impersonation issues, or would like to have consistent access to more reliable support for Meta products.

We’ve seen cases where individuals whose accounts are suspended receive faster support and reinstatement if they were previously Meta Verified subscribers.

How to Sign Up for Meta Verified for Individuals

You may sign up for Meta Verified for Individuals by visiting this help page and choosing the desired verification and what device you are using.

Types of Business Meta Verifications (Applies to Facebook, Instagram, and WhatsApp)

There are three core types of verifications for businesses. Each are explained below and have different intents.

Verification Badge for Notable Brands

Verified Badges may be provided free of cost to select brand accounts of notable stature.

Even if a brand already has a verification badge as a notable brand, they can still sign up for Meta Verified for Business which will grant their business page additional benefits.

Note that a small, local business will not likely meet this notability requirement to earn a badge for free. If you want your business to receive the verification badge, you should consider signing up for Meta Verified for Business.

Meta Verified for Business

Meta Verified for Business is a paid subscription that businesses can sign up for that include multiple benefits for Meta products including the following:

• Ability to add links in reels
• Impersonation protection
• Enhanced business profile
• Improved search visibility
• Enhanced 24/7 support
• Some packages include a number of licenses for Meta Verified for Individuals for key employees
• Content advisor to improve your social strategy

Note that Meta Verified for Business has four different packages ranging from $14.99/month to $499.99/month. Given their wide range of packages, usually this can work well for anyone from small businesses to large, multi-location companies.

Please note that features, and even support options, vary drastically between packages. So, carefully select the package that best aligns with your needs and budget.

When to Sign Up for Meta Verified for Business

We recommend businesses sign up for Meta Verified for Business if any of the following scenarios apply:

• The business uses Facebook, Instagram, or WhatsApp for lead generation.
• The business runs, or is considering running, social ads on Facebook or Instagram.
• The business is concerned about impersonation.
• The business corresponds with customers or leads via WhatsApp.
• Reliable enhanced support is needed.

We’ve seen firsthand where support is improved drastically for businesses participating in the Meta Verified subscription program.

Where to Sign Up for Meta Verified for Business

You may sign up for Meta Verified for Business here. Note that in addition to paying for your subscription, you will have to complete the business identity verification via your professional account (Instagram) or business page (Facebook).

Business (Management) Verification

The final type of verification is where you can verify your Business (Management) Account on Facebook. Please note that this is not a front-facing verification and has no impact on customers interacting with your personal or brand profile.

Business (Management) Verification is free but only needed in select scenarios. The following are the most common:

• You are instructed by support to complete the business manager verification process.
• You need access to Facebook Developer tools.
• You need to increase your business’ daily ad spending limit.
• Your business has a large US audience or runs ads about social issues.
• Your business provides financial services.
• Other unique scenarios and country requirements.

You may follow these instructions to complete this Business Manager Verification.

We only recommend completing this verification on Facebook if you have a specific need or are instructed to do so by Meta support.

Need Help with Individual or Business Verification?

Verification can be very tricky. While we offer assistance to existing Igniting Business clients with the verification process, we do not offer this as a standalone service at this time. Hopefully this article cleared up some confusion to point you in the right direction!

We recommend reaching out to Meta support if you are having trouble getting verified. They are usually very willing to help, especially since it involves you signing up for a paid subscription! They are very motivated for individuals and businesses alike to sign up for verified status.

Alternatively, if you already work with a digital marketing or social media agency, they may be able to help you with this process. Typically, official Meta Business Partners have more experience managing ad campaigns and complex verification scenarios.

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