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Request MeetingFor small businesses, co-marketing can be a hugely beneficial strategy. Co-marketing is the strategy in which two, like-minded organizations partner together to promote each other’s product or service and expand their reach. If you’re looking for a fresh, new marketing tactic to help generate leads and strengthen partnerships, co-marketing is a great place to start.
The first step to effectively marketing your small business is to develop a clearly defined target audience. The target audience defines items like age range, gender, location, family size, etc. By understanding who your target audience is and how to best reach that audience, you can then reach out to similar organizations to help further your marketing efforts.
When developing your marketing efforts, narrow the focus. Avoid broad generalizations or statements. Instead, use statements that apply only to the specific target audience you’ve identified.
Co-marketing can help you reach and attract new clients. Co-marketing involves marketing to another firm's employees or clients and vice versa. To develop the relationship, consider contacting the company through any mutual contacts or professional associations you have to pitch co-advertising. In this arrangement, they’ll advertise back to your staff and clients making it beneficial to you both. Below are some examples of co-marketing in action.
Marketing doesn't have to be expensive or complicated. Using targeted ads in a co-marketing strategy can help you save effort and money and expand your clientele.
For more information on how co-marketing can work for your company, or for help with any other marketing efforts, contact our marketing experts today!
Igniting Business has established itself as a comprehensive resource for small businesses looking to succeed and grow to the next level. We focus exclusively on small businesses because we believe that small companies are often overlooked for web design, SEO, and marketing services. Many competitors in our industry primarily pursue big contracts with large companies. If these competitors do work with small businesses as well, they provide the small business owner with inferior customer service, lack of necessary attention, and unattainable pricing structures. Yet, small businesses are often unable to maintain their own internal comprehensive marketing, web, and SEO departments, which are necessary for growth.
Igniting Business fulfills this need by providing powerful small business solutions at affordable rates. Our team of web design, SEO, and marketing specialists are here to make your job easier and help your small business succeed. We encourage you to contact us to learn more or to set up a free consultation.