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Hootsuite and Buffer are two social media posting solutions used by many small business owners who prefer a fully-integrated social media management dashboard. These tools offer a wide range of features designed for scheduling content ahead of time, making it easy for you to keep up with peak posting times, engage with your audience, and gain viewers.
Both platforms currently have a free, limited package but also offer many tiered packages depending upon your small business needs. If you don't have a team of marketing professionals working around the clock, social media management tools are a great asset. They’ll automate the process of updating your social media accounts, helping your small business keep an active online presence. Many social media scheduling tools also report analytics to help you monitor your brand's reputation through visual charts and graphics.