As we discussed in a previous blog this year, backlinks are links on external sites that link back to your site. Backlinks can bring a larger number of users to your website through search engines because those links validate the quality of your website. In short, the more quality links that go back to your website, the higher search engines will rank you.
However, not all backlinks are beneficial. There are several problems you may face when attempting to build links to your website including:
If a website that links to your page features one or more of these issues, then the search engines may start sending you to the bottom of the queue.
In addition, with each new update that search engine titans like Google and Bing implement, the link building process often has to be rethought. Updates to search engines, like Penguin, often create a need for an audit review process so that the website is not penalized for low quality or irrelevant backlinks to their page.
For instance, Penguin may take “points” away from, or disregard, your website’s backlinks if the links are from websites which are:
Finding the right link can be a tricky process. However, to build an effective SEO strategy, a website needs an adequate set of backlinks. Feel free to check out our Search Engine Optimization services page to learn more about the basics of SEO and contact us if you have any questions.