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Creating Infographics to Build Backlinks and Boost SEO

Infographics are visual formats that help readers absorb a lot of information in an attractive, creative, and exciting way and can liven up even the dullest of content. Additionally, infographics are known for being an effective tool that can communicate complex concepts in a much easier-to-understand visual.

Infographics continue to outperform many other forms of visual material and can even aid in building backlinks and improving search engine optimization (SEO).

infographic design to boost seo

When leveraged correctly, infographics can be one of the most effective tools when it comes to generating backlinks. Since infographics are easy to read and work with almost any platform (e.g. emails, websites, social media platforms, presentations, etc.), infographics are 3x more likely to be shared than any other kind of content.

Additionally, journalists will look for empirical research to cite within their articles. If that data is presented in an engaging and visual manner, this can increase the likelihood that a journalist may include it within their articles where relevant, potentially leading to a backlink or credit of your work.

How Infographics Can be Used to Convey Complicated Information

Infographics allow you to use graphic design to visualize material previously conveyed in text format. One benefit is that detailed information will be presented more effectively with a visual combination of text and visual aids. These graphics guide the attention of the viewer and help solidify key concepts via visual learning.

An excellent infographic must keep critical information intact while minimizing the obstacles to understanding.

Note that you do not have to be a graphic designer or invest a lot of money on an infographic. There are several good and affordable infographic design services available.

How to Cleverly Use Infographics to Build Backlinks

Simply creating an infographic might not be enough to earn numerous backlinks. However, if your quality infographic is promoted in the right manner, it can far exceed the number of shares and backlinks that traditional text content would achieve.

To acquire backlinks using your infographic, consider these tips:

1. Share and Promote Your Infographic on Social Media

Social media is an excellent starting place to promote your infographic. Since people are naturally visual learners, your infographic will likely attract more readers than regular text posts, leading to more shares, increased engagement, and potential backlinks.

2. Provide an Embed Code for Easy Sharing

Make your infographic shareable by giving a code that visitors can easily copy and paste to embed the infographic on their blogs or websites. Most infographic embed code generators also feature an ability to both embed the infographic and a backlink to your website at the same time. This creates a win-win where it makes it easy for viewers to embed and share your infographic, while simultaneously providing you with a well-deserved backlink.

3. Search for Related Content that Lacks Effective Visuals

Use your favorite search engine to look for traditional text content on the web that is related to the infographic you created. If their content is good, but they lack visual aids, reach out to offer your infographic as a supplemental piece of information that they can include within their content. Require that they properly credit your work on the infographic in the format of an on-page credit with a link, or simply provide them with the embed code mentioned above.

4. Reach Out to Bloggers and Influencers

Another way to earn backlinks using infographics is to reach out to bloggers and influencers. Find bloggers or influencers within your industry, or a complementary niche. Reach out to see if they would be interested in including your infographic via their website, social media, or specific blog post.

5. Send Your Infographic to Credible Infographic Directories

One simple way to earn backlinks is by submitting your infographic to infographic directories. There are many infographic directories where you can submit your relevant infographic to earn some extra visibility. Just be sure you’re submitting to quality directories relevant to your business and industry.

Create Your Infographics with FATJOE

Well-designed, informative infographics can help your small business obtain a large number of backlinks, enabling you to rank higher in search engine results. To build valuable, visually appealing infographics, we recommend FATJOE's affordable infographic creation service for fully branded, beautiful infographic designs.

Contact Our SEO Experts

At Igniting Business, we strive to help your small business succeed. For more backlink building tips, or to learn more about our ongoing SEO services, contact our team today!

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