Small businesses are built on a foundation of information. Whether it's your list of clients, your expertise, or how your software or online tools help businesses go about their business, the collection and careful use of that information is critical. Even if it seems like you can keep going with what you already have, technology will improve your current processes and accelerate your small business to a new level.
Below are three reasons why you should invest in technology for your small business.
Your business relies on technology.
Technology can open the playing field for small businesses. With the evolving capabilities and accessibility to technology, even small businesses can now compete with established companies. However, when technology becomes outdated or even obsolete, you’re letting your small business lose out on the opportunity to operate more efficiently and effectively. By continually evaluating your existing technology and potential technology needs, you’ll position your operations to benefit from the evolution of technology.
Cybersecurity helps clients trust you.
If you handle confidential information in any way, there are numerous regulations that demand certain protocols and fail safes. In addition, clients may ask how your network is protected, how trustworthy your cloud is, and what your plan is in the event of a cyberattack. Even when a client does not ask, they likely assume you already have processes in place to ensure proper security of data. Using a third-party security software solution is one of the first steps to ensuring security of your data.
Technology can build both a mobile office and a physical one.
Many small businesses work better in flexible settings. Equip your employees with laptop, tablets, and other mobile devices so they can both work in the office and as they travel to meet clients. Tapping into the benefits of a central location that houses your business' data and a wider range of mobile flexibility makes your business stronger. However, it’s important you have protocols and policies implemented to properly monitor remote access to data for security (back to point #2) and backup of your data.
Investing in capital has always been a priority for growing businesses. Ensuring technology improvements is a component of your capital investments will better position your small business to grow. Interested in exploring what technology your environment could use? Contact us for more information on our IT consulting services.