Evaluate Your Small Business Website in 2021

In today’s competitive landscape and with the majority of consumers searching for products and services online, having a website is critical for your small business’ continued success. However, just having a functioning website isn't enough. If your small business website is not up to par, you could lose out on valuable business. With 79% of consumers shopping online, it's more important than ever that your website meets the needs of these modern customers.

As we enter 2021, now might be the time to consider if your existing website is outdated or underperforming. Curious to know if your site is outdated? Check out these three signs your website is in need of an update!

1. Bad Phone or Tablet Experience

Not everyone still pulls out their laptop or sits at a desk in front of a large monitor to surf the web. In fact, by 2025, it is predicted that 72% of the world will use just their smartphones to access the internet. In order to stay ahead of the competition and best serve your current and potential customers, it’s essential that your small business website be mobile ready.

If your small business website doesn’t display well on smartphones or tablets, it’s time to consider updating your website for a more responsive design to ensure your site is accessible to everyone.

2. Long Load Times

In order to keep visitors on your site, it’s critical to grab their attention quickly. If your web pages take forever to load, readers will look elsewhere for their desired product or service.

While there are many factors that contribute to load times, one way to minimize your website’s load time is to compress and optimize images. Large image files can take minutes to load, slowing down your site entirely. To learn more about resizing and compressing your website images for a faster load time, check out our blog post here!

3. Outdated Information

If your website includes old information that hasn’t been updated for some time, your visitors may think your business is no longer operational. To best serve the interests of your potential customers, as well as prove to search engines that your small business website is relevant and credible, it’s important to keep the information and content on your site updated often.

Get a Modern, Updated Site Today

At Igniting Business, we build fast, responsive, eye-catching websites for small businesses throughout the United States. To learn more about our web design services, or to get started on updating your small business website, contact our web design specialists today!