With numerous online advertising systems available such as Facebook and Instagram Ads, Twitter Ads, LinkedIn advertising, and Google Ads, it can be difficult to choose the platform that works best for your small business. While each platform offers unique benefits and targeting options, Google Ads is one of the most effective methods of online advertising for small businesses. Keep reading to discover some of the main benefits of using Google Ads for your small business’ online advertising strategy.
One of the major benefits of using Google Ads for online advertising is the advanced targeting capabilities. Using Google Ads, you not only have the ability to target consumers based on age, gender, interests, and location, you can also target the highest-performing keywords for your brand and industry. This ability to target searchers with the highest purchase intent helps you turn more leads into customers.
Using Google Ads, you have full control over your budget. There is no minimum or capping on expenditure, allowing you to spend as much or as little as you want per day, per month, or even per ad. Unlike traditional advertising like billboards or TV, Google Ads use a Pay-Per-Click (PPC) marketing method where you will only pay a fee each time one of your ads is clicked.
The main key performance indicators in Google Ads include the number of clicks or amount of traffic your website received, click-through-rate (CTR), and cost-per-click (CPC). With advanced tracking in place, you can also track details like e-commerce sales, conversions and conversion rate, return on ad spend (ROAS), etc. These indicators make it quick and simple to measure and evaluate your small business’ online advertising performance, allowing you modify your campaigns as necessary to achieve optimal results.
In addition to increasing traffic and conversions, Google Ads enables you to reach out to a huge audience, making this form of online advertising an excellent way to build brand awareness for minimal cost. Through the Google Ads search network, even searchers who are not actively clicking on your ads will still be able to see your ads, building your brand awareness. If using the CPC model, this means you are essentially reaching a much larger audience and still only paying for those that interact/click on your ads.
Online advertising can be challenging, especially for first-timers. At Igniting Business, our online marketing specialists are here to help your small business succeed with Google Ads. To learn more about our online advertising services, or to schedule a free consultation, contact us today!
We understand you may not have the budget to hire a digital marketing agency, or you simply prefer to run your campaign in-house. As such, we still want to provide some resources for you! Here are some relevant tools that might make your ad campaign easier and more effective:
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