7 Tips to Improve Your Small Business Search Engine Ranking
All good things take time and effort and that includes boosting your small business’ search engine ranking. To help boost your website’s ranking, check out these helpful SEO tips below.
1. Aim for High Page Quality
Your website and all its pages should be appealing, well-designed, easy to navigate, and filled with high-quality, original content. Your web pages should be filled with well-written, grammatically correct content, with relevant, functioning links included. Any photos or videos should be clear, captivating, and relevant to your business. It’s also important to ensure a cohesive feel between pages.
2. Show Your Visitors How to Get in Touch and Answer Their Questions
Two of the most important pages to have on your website are the Contact Us and About Us pages. These pages should include your business name, address, phone number, and email address. Consider including your company’s mission and values on your About Us page. A FAQ page may also be helpful for potential customers who want to learn more about your business.
3. Demonstrate Good E-A-T
One factor Google takes into consideration when ranking your small business is your level of E-A-T, or expertise, authoritativeness, and trustworthiness.
Google wants to see that you are an expert in your field. Create informative content that shows you are knowledgeable about your business and industry. You can also include any credentials you have on your website to validate that you are an expert on the topic.
Google also looks for your overall authority on topics relevant to your business. A great way to establish authority is through link building. Find out more about link building and how these efforts can help boost your SEO in our blog post here.
Another aspect Google takes into account is the trustworthiness of your website and business. A few ways to promote trustworthiness on your small business website include having a clear way customers can contact you, ensuring your website’s domain is secure, and addressing any negative reviews as soon as possible.
4. Create a Google My Business Listing
You can increase your visibility and gain potential customers by creating a Google My Business listing. Be sure to include your name, address, phone number, website, business hours, and even photos. Ensure all information is correct and up-to-date.
5. Use Keywords
When creating content for your small business website, it’s important to ensure you’re using keywords relevant to your niche. By including relevant keywords in your headings, alt tags, blog posts, etc., you’re helping to boost your overall ranking. However, don’t keyword stuff, as packing your content full of irrelevant keywords can lead to a search penalty.
6. Don't Forget the Sitemap
A sitemap is useful for a handful of reasons. Not only does it help Google index your site and display each link in an organized fashion, but it also helps users find exactly what they are looking for when searching through your website.
7. Optimize for Mobile
Nowadays, more people are using smartphones or tablets to browse the internet, making optimizing your website for mobile a must. A responsive website can help put your business in front of many more potential customers.