Ben Seidel is the CEO and Founder of Igniting Business. Ben has been serving hundreds of small businesses with web design and SEO services for over 15 years and covering digital marketing related topics since 2012.

Over the years, Ben has been recognized on a local and national level, including entrepreneurship awards from both the NFIB and NASE and being featured in publications such as CNBC Universal, Yahoo News, Intuit Small Business, CIO.com, Mizzou Magazine, and Fox Business.

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When it comes to online advertising, it is essential to not only create messages that attract your target audience, but also to ensure that your messages reach your prospects. While LinkedIn advertising has many advantages, one of the most unique benefits...
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Building links pointing to your small business website is beneficial to your search engine optimization (SEO) and the visibility of your small business. However, with the vast amount of misinformation circulating online, it can be difficult to determine what is fact...
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Today, your website often serves as consumers’ first impression of your business. Therefore, when creating or updating your small business website, it is essential to anticipate what your visitors and potential customers will want to see. If your website is lacking...
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While product-based companies have been taking advantage of e-commerce tools for years, if you own a service-based company, you may not be aware of how e-commerce can benefit your business as well. In fact, taking advantage of e-commerce tools can give...
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With 54% of consumers preferring video content over other forms of content, video marketing can be an excellent marketing tool for keeping your audience engaged, generating leads, and increasing conversions. However, achieving video marketing success is not always as straightforward as...
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Proper spelling, grammar, and writing technique are the table stakes of high-quality content. When writing content for your small business website, it is crucial to satisfy the search intent of readers. However, it is equally important to demonstrate professionalism and quality...
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In part 1 of our laptop dual monitor series, we shared the advantages of using a second monitor for your laptop. In addition to making it easier to reference information, dual monitors can also help reduce downtime and improve focus. This...
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Extending your laptop screen with a dual monitor can make your work and travel life easier. Instead of inefficiently working off one small monitor, you can invest in a secondary monitor – either traditional desktop monitor or a portable monitor. If...
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Reliable and powerful web hosting is essential for your small business website as it keeps your website active and operational, provides support, and sustains it during heavy traffic. Businesses can typically choose between a myriad of options when it comes to...
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Have any of your customers submitted reviews on Google but you can't see them? There's a possibility that Google filtered out those reviews from your profile, believing those reviews were spam. The giant search engine has in the recent past been...
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Spam is a significant problem in our digital world, ranging from spam emails to spam websites and more. Spam can be malicious, extremely misleading, or simply distracting. When it comes to spam websites in search results, Google has been steadily combating...
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When executed well, SEO copywriting can help boost your search engine rankings and lead more traffic to your small business. However, with Google’s everchanging algorithms and the extensive amount of misinformation found online, it can be difficult to separate fact from...
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Proper website security is crucial for your small business. However, due to the vast amount of misinformation found online, many small business owners are dissuaded from investing in quality website security solutions. To keep your small business website fully protected, check...
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A web application firewall (WAF) protects websites and other web applications by monitoring and filtering traffic between the website and visitors accessing the site. Considering that website and web application vulnerabilities are a major cause of security breaches, it is essential...
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Creating content for Your Money or Your Life (YMYL) webpages can be daunting for many small business owners, as YMYL pages require a higher level of scrutiny and care since the advice or information provided could impact the quality of readers’...
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Google Ads is one of the most effective online advertising methods for small businesses and can offer numerous benefits. However, due to the extensive amount of misinformation circling the internet, many small businesses have been discouraged from capitalizing on Google Ads,...
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Video marketing is continuing to grow in popularity, and it is now estimated that videos account for 82% of global internet traffic. Therefore, when it comes to your small business marketing tactics, animated explainer videos make for an excellent addition. Using...
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When it comes to your small business’ social media pages, your content should be attention-grabbing and interactive. No one wants to be scrolling social media just to read long blocks of text all day long. In fact, research conducted by BuzzSumo...
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Small businesses require effective ways to save, retrieve, co-author, backup, and share data among employees to boost their competitive advantage. However, maintaining and improving this technological infrastructure could be difficult for small businesses as they commonly have limited resources and small...
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If you own a small brick-and-mortar business, it is essential to develop your local search engine optimization (SEO) strategy; otherwise, competing with other companies in your area can be challenging. Local SEO plays a critical role in putting your small business...
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Technological development goes hand in hand with security risks. Big companies like Adobe, Home Depot, and Sony have fallen prey to hacking attempts. While you may assume your small business is safe due to your relative obscurity, small businesses undeniably make...
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