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Igniting Business Blog

Check out our comprehensive blog where we cover the important Web Design, SEO, and Marketing topics which impact small businesses like yours.  

Ben has possessed a passion for technology since a very young age. He was always enamored with the newest gadget and software packages. At age 11, Ben began learning about website design and constructed his own website. By age 13, he had designed and published his first website for a corporate client. As Ben grew both in skill and experience, he found a recurring theme that small businesses' needs were not being met with affordable technology and marketing solutions.

In response to that opportunity, Ben founded Igniting Business LLC to meet his clients' growing needs. Igniting Business, with offices in Columbia, MO and Lee's Summit, MO, is dedicated to helping businesses become more effective and efficient by implementing cost-saving and revenue generating tech and marketing systems. Igniting Business was created to provide affordable Web Design, IT Services, and Marketing to the small business market. Ben has built both his career and his company around helping small businesses succeed.

4 Search Engine Optimization Tactics to Elevate Your Website

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In our blog last week, we discussed 3 key elements to improve your search rankings.  Today, we dive even deeper into some search engine optimization (SEO) tactics that can elevate your small business website even more.  Once you’ve created your keywords list, apply the tactics below for maximum impact.

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3 Ways to Improve Your Search Rankings for Your Small Business

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A small business today can do a lot of marketing online, whether that small business exists as a brick-and-mortar store or as an ecommerce venture existing entirely online. One key element of marketing any type of business online is your company's presence on Google for various search phrases customers are using to look for products or service providers. Search Engine Optimization (SEO) can put your brand at the top of search engine rankings for your targeted keywords. Below are three key ways you can work towards a better Google ranking for your brand.

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Two Search Engine Evolutions for Small Businesses – Proximity and Featured Snippets

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Search engines used to be relatively simple, at least in concept. If a searcher had a question or a problem needing a solution, the searcher would type the query into a search engine. Then, either through keyword matching or, more recently, algorithms, the search results would display the most likely pages to have the answer.

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Using Twitter to Gain Customers for your Small Business

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As a small business, you may have trouble reaching and connecting with potential customers. How can you use Twitter to increase your online visibility to attract new customers? Twitter can be a valuable platform for many small businesses when properly implemented and utilized.  Below we pose 4 key questions to consider for your small business in making Twitter a more effective platform your needs.

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Take the Lead with SEO Competitor Analysis

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In many respects the world wide web has been a major game changer for small businesses. The web has opened up a company's door to a 24/7, world-wide audience. Customers can reach businesses anytime, anywhere with the simple touch of a finger or voice command. When it comes to competition between businesses; however, some companies are still clinging to a "If you build it, they will come" strategy. This philosophy ignores the fact that companies are competing for business, especially online. In this post, we will discuss the concept of SEO competitor analysis.

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Why Guest Posting Can Be a Savvy Marketing Approach for Small Businesses

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Numerous industry and market-focused blogs exist across the web. These websites are packed full of resources, and quality blogs often come with a devoted following of readers. Guest posting on key blogs allows you to reach new audiences with your content, and it's an authentic form of outreach. By providing targeted posts to informational sites and blogs in your industry, you build a credible backlink profile and exposure to your brand. Each publication is an opportunity to educate a new set of readers. It creates brand awareness and showcases your professionalism as a business.

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Use LinkedIn's Smart Replies to Keep Your Network Open to Business Interactions

use linkedins smart replies to keep your network open to business interactions

LinkedIn has existed on the periphery of what most users consider social media for years, but they're making a more and more concerted effort to gain legitimacy in that stage. While it's not as all-encompassing or as interactive as Twitter or Facebook, this platform is especially popular if you’re selling or marketing business to business (B2B). You can incorporate LinkedIn marketing into your small business campaigns with an increasing degree of success using LinkedIn’s resourceful toolset. You’ll find to continue increasing engagement, LinkedIn has further developed its range of features, with one of their newest being Smart Replies.

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6 Key Tips for a Successful E-commerce-Based Small Business

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Balancing a business, regardless of size, can be incredibly difficult. Management may be an incredibly demanding job and unpredictable journey; however, there are a few things you can do to lighten your entrepreneurial load when it comes to selling online.

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Logo Design Trends In 2018

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Your logo is arguably the most recognizable part of your business. People know who Pepsi and McDonalds are due to their iconic logos and their tie to their brand and products. But that doesn't mean you're limited to your original logo design. Logos, just like websites, have trends that can change year-to-year. If you're feeling it's time to give your logo a facelift, here are some design trends surfacing in 2018.

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What is the New Google My Business Questions and Answers (Q&A) Feature and How to Use it?

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When customers search for a local business on Google, sometimes they have unanswered questions in their mind. Questions that, if answered, may capture their business. If left unanswered, these searchers may turn to another provider who successfully answers their question – this can all happen before the customer even decides to reach out to the potential vendor!  Google noticed the need for a Q&A section and added one for companies listed on Google My Business (GMB). As a small business owner using GMB, it's important to stay up-to-date on new tools like this and learn how to use them effectively. Let's go through some key elements your small business needs to know about Google My Business's Q&A feature.

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