When most people consider content marketing, they focus almost entirely on creating the actual content. While that's important, as you need to have quality content to grab and hold your audience's attention, a creator needs to also have a plan for how they're going to get people to pay attention to the content. Otherwise, your message will easily be lost in the shuffle.
How do you get people to pay attention to what you're doing? One solution is cross-promotion.
The idea behind cross-promotion is that you use a platform that's already established to boost the awareness of something else. If people are already fans of one thing, then they're likely to become fans of something related, which will help both platforms.
One example of marketing with cross-promotion is when you try to sell a customer an accessory or add-on: a new phone case for a cell phone purchase, fries with a burger, and more. If a customer has already committed to that first item, then they're more inclined to at least check out the second one.
Look at the content you're creating. Now re-evaluate what other platforms you have that would prompt people to find and like that content. For example, say you own a flower shop and you're making a series of how-to videos on growing the greenest garden. Anyone who picks up your business card or visits your website is already in the market for flowers, so you should include the link or QR code to your video series in both of those places to catch those people's interests and cross-promote your series on the established business card and website.
Another easy way to cross-promote and market your content is to share your blog articles across your social media platforms. This not only helps drive users to your website by leveraging your social media accounts, but it also provides useful information and content for your followers.
Cross-promotion uses a platform or service you've already established as a jumping off point to get your content in front of a bigger audience. However, it's important to remember that it's only one part of an overall marketing strategy. For more tips on how to get the most out of your content marketing, contact us today!