In a world where potential customers are exposed to advertising nearly every waking minute, it's tough to create an effective message that truly resonates with your target market. That's where effective social media implementation and marketing comes into play, but how to decide which social media platforms are best for your small business is a challenge on its own. Marketing via social media is so much more than simply posting to Twitter, Facebook, Snapchat, Google+, or Instagram. If all you're doing is posting blindly, you might as well be casting a net into the open ocean. It looks promising, but you're not likely to catch what you’re looking for, or anything at all.
There are some basic steps you can take to increase the effectiveness of your social media presence to promote yourself or your business. This post will touch on the key steps in determining the most effective social media platforms for your business and how to target your audience.
Social media marketing can be daunting for those who haven't had any previous experience with it. You might be asking yourself "Why isn't this working?” or Where are my customers?" Because it’s often overwhelming, we recommend introducing yourself to it slowly and trying out a number of sites before throwing your resources fully into it. While practice makes perfect, many small business owners don’t have the time to do so. If this applies to you, reach out today to learn about our social media management services, tools, and experience.