As we all know, Google has become so much more than just a search engine. As the world wide web has evolved, so has Google and its ability to address the needs of so many users. One area that continues to evolve is how Google displays your business information.
Common questions we hear from our clients are: “I just don’t understand how Google displays my business information.” or “I feel like every Google Platform showcases my business differently.”
The simplistic answer to these questions: Google has many “views” to your business, and each view (or platform) does not necessarily show the same thing. Each platform serves a distinct different purpose.
All of these “views” of your business are tied together even though they showcase different information. They can all be accessed through the Google My Business platform.
However, the Google My Business platform is only an updating tool – it is not front-facing to the world and people searching you will never go to Google My Business. If you are an admin on your business listing, you can update company information, photos, and see/respond to reviews from Google My Business.
We do need to caution you though in updating your business information in the Google My Business platform. We recommend you respond to reviews as they come in. However, other information should be updated sparingly and with specific intentions. We say this because Google can “punish” listings that are altered too frequently if they feel you’re trying to manipulate the search engines. There is no exact science, but we recommend checking with a Search Engine Optimization specialist or firm before you frequently update items on your Google My Business portal outside of review responses.
Want advice on how to optimize your business listing or how to best utilize each platform? Our experts at Igniting Business believe an integral part of your Search Engine Optimization strategy is consistent, well-optimized business directory listings – including the various Google platforms. Contact our Search Engine Optimization team today for more information.