Content marketing is as important as ever in order to connect with a clearly defined audience to gain the right attention and, of course, a profit! As a small business, it’s especially important to keep up with the latest marketing tactics. Content marketing isn’t just about your website, it’s also about your blogs, social media, marketing materials - essentially any platform you use as part of your communication strategy.
You can start by developing a mission statement identifying your target audience (their age, demographic, and geographic location). You might even start by looking at your current customer base, why they utilize your services or products, common characteristics between them, and expand from there. Focusing on these questions help with developing your business’s and the content's purpose. Also look at the type of customers your competitors are targeting. How can you improve your content to attract the customers you’re looking to attract?
While working on your content plan, consider how you plan on broadening the topic while holding people's attention. You'll find listicles, galleries, short posts, and videos work best, especially when blogging or creating social media posts. Thinking about how and where your distributing your content makes a difference.
If you need further assistance with items like coming up with blog topics, tips for social media content, or even coming up with a content marketing plan, contact us. We're here to help!