How Are Small Businesses Affected by Short Attention Spans on Social Media
Instagram has become more than just an online platform for pretty faces, selfies, and memes. The popular image sharing social media platform now has the power to help businesses showcase their products and services to reach visually more potential customers.
According to Business Today, as of the end of 2017, Instagram is now home to 25 million businesses, up from 15 million in July 2017! The majority of these accounts are small businesses. Instagram’s core of 800 million users is much smaller than Facebook’s (over 2 billion), but Instagram users are better and easier exposed to brands and advertisements they might not normally see on other larger social media platforms. Instagram's simple format of presenting users with an image or video that they can like, comment, or link to, presents a prime opportunity for business owners to grab the eyes of users, especially when user attention spans are short.
Reddit is a social news and media aggregation site with over a million specific topics of discussion. This social media site is popular with link and image sharing. From findings reported by Motherboard by Vice, most users on Reddit don't even read the articles and topic threads that they vote on. This means that the most popular and seen content on the web is the kind that attracts users with short, simple, and to-the-point messages.
For those who wish to use more text with their social media advertisements, fellow social media giant Twitter is a great platform to share quick messages to followers with a limited canvas. Recently, Twitter has increased their character limit from 140 to 280, but don’t feel like you are required to entirely fill that space. Longer, drawn out messages are more likely to lose your followers’ attention, so be strategic and concise in your tweets to entice and engage your audience.
It’s important to stay up-to-date with the climate of social media trends to reach new and existing customers through sites like Instagram, Reddit, and Twitter. Doing so will help best make waves in the market and keep hold of your audience’s attention. If your small business needs help staying atop the constantly changing social media with concise, consistent messaging, contact us to learn more and see how we can help your company and online brand representation.