When it comes to your small business’ social media pages, your content should be attention-grabbing and interactive. No one wants to be scrolling social media just to read long blocks of text all day long. In fact, research conducted by BuzzSumo shows that Facebook posts that include images receive 2.3 times more engagement than posts without images.
Quality, captivating images and graphics draw the attention of your target audience on social media. They tell a larger story within a more limited space than words ever could. You can express emotions, intrigue your audience, and even boost customer loyalty through the use of images and graphics. Ultimately, your success at using images for social media trickles down to how you choose/create graphics.
Additionally, social media algorithms reward content that is highly engaged. That engagement could include anything from clicking on the image to see a lager version, liking/tweeting the image, sharing the image, and more. This is a bit of a catch-22 because the more engagement you get on the graphic, the further your reach expands to more eyeballs! Anything you can do to your graphic stop people in their tracks and encourage them to engage/interact will exponentially magnify the impact of your efforts
Keep reading to discover how your small business can create attractive graphics to improve your engagement.
To create hard-to-ignore graphics, keep the following tips in mind:
There are various tools available to help your small business create quality graphics. Tools such as Canva and Adobe Creative Cloud Express, are some of our favorites as they are easy to use, contain multiple features that help improve the overall quality of your graphics, and include various editing features.
Canva and Adobe Creative Cloud Express are excellent online design platforms that allow you to create quality graphics for your social media accounts quickly and easily. For finding images and additional specific graphics, Adobe Stock is a great resource for affordable high-quality stock photos.
At Igniting Business, our team is here to help your small business boost your online presence and improve your social media engagement. For more social media marketing and graphic creation tips, or to learn more about our content marketing services, contact us today!
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