When done right, web design and search engine optimization (SEO) are two separate disciplines that work closely together to help benefit and improve your small business’ overall success. Web design describes aspects of the website itself, while SEO refers to how quickly and often users find your small business website within search results. Keep reading to discover a deeper understanding of both concepts, how they work together, and how making smart adjustments to your website and SEO strategy can greatly benefit your small business.
Web design is the process of creating a website that is attractive, functional, and easy to use. Web design and development primarily includes elements of graphic design such as colors, fonts, your brand's logo, and organization, as well as the behind-the-scenes aspects such as standardized code, user interface design, and responsiveness.
Search Engine Optimization, or SEO, is the process of improving your website’s search engine ranking, thus increasing the quantity and quality of website traffic to your website and small business. Keywords, content, backlinks, and other on-site and off-site SEO aspects determine where your website appears on search engine result pages.
Today, in order for your small business to continually succeed, a quality web design and SEO strategy are essential. Developing a responsive, aesthetically-pleasing, and user-friendly website not only keeps potential customers on your site for longer, it also helps boost your SEO, increasing your small business’ traffic and exposure. However, not every web designer is an SEO expert, and not every SEO expert is a web design expert. While the two disciplines impact each other, they are separate skillsets.
At Igniting Business, our team is experienced in both web design and SEO disciplines. We strongly believe being trained in both allows our team to provide an effective, robust, and customized online marketing strategy for your small business. Our expert web design and SEO specialists are here to help you design your website and improve your search engine ranking. For more information about our web design and SEO services, or to learn more about how web design and SEO can help benefit your small business, contact us today!