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Millions of people all over the world use Twitter every day to discuss issues that are interesting to them, from news events to daily life. Among these discussions, users love to interact with and follow brands that are appealing to them. Using this online platform to participate in discussions with potential customers and boost your online presence is a great business opportunity.
With Twitter, you gain followers by adding information that benefits the Twitter community. Companies active on this platform are expanding their businesses and building a social media presence. You can expand your customer base and develop new prospects while interacting with users and enhancing your company's online reputation.
Twitter is a time driven app, so keeping up with the activity is vital. Most users access their accounts on mobile devices and check their newsfeed frequently throughout the day. It is important to post frequently, answer questions, and communicate with your audience in real time. According to Brandwatch statistics, "77% of Twitter users feel more positive about a brand when their tweet has been replied to". Users enjoy daily Twitter moments and are more likely to purchase from a business who interacts with them.
Twitter can be an excellent marketing tool. You can share details on your products, educate your prospects, and promote your brand creatively and effectively. Small business owners also have the ability to post ads using the advertising platform to more broadly connect with viewers.
Using Twitter, along with other social media sites, is a great way to put your small business in front of potential customers. However, we know keeping up with the ever changing and growing social media realm can be difficult. At Igniting Business, we can help you develop and optimize your social media marketing efforts and help your small business grow.
Contact our marketing experts today to help you create an effective, profitable online strategy for your business.