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Think Outside the Box With 5 Promotional Branding Ideas

Small businesses can get great mileage from promotional products, a creative way to market your company branding in the new year. Start 2019 with a fresh stock of new promotional products to leave a lasting impression on current and potential clients and customers. In today's digital printing world, you can brand almost anything. You can do more than print on pens; everyone already has plenty of those! The key is branding smart and being different. Here are five unique promotional items to help leverage your company brand.

promotional merchandise vector art

Industry-Specific Tools

Certain industries use unique tools that present valuable real estate to promote your brand. Tape measures, carpenter pencils, and miniature flashlights make great promotional items for construction, engineering, or inspection industries. Think about your industry-specific tools and find something portable and useful on which to showcase your logo.

Tote Bags

A branded tote bag will almost never get discarded and will be used by recipients in a variety of capacities. They're generally inexpensive to produce, depending on the style you choose and the number of colors used to print, so it's a cost-effective investment for your small business branding. Tote bags are often a hit at any trade shows, job fairs, or conventions. People often pick up extra items and literature from several booths and need a bag (your bag!) to carry everything.


A neatly branded folder has many uses: great for proposals, delivering reports, mailing documents, and carrying with you on appointments. In some cases, it's almost cheaper per unit to buy branded folders, than it is to purchase generic folders at an office supply store!

Functional Keychains

Like an industry-specific tool, a branded keychain tape measure or flashlight serves a function to its recipient and will see a lot of use, gaining a ton of mileage for showcasing your branding. Keychain pens, laser pointers or highlighters are also useful.

Tech Branding

There are a lot of top-notch supplies out there, designed specifically for tech use. For example, a business card pouch that affixes to the back of the smartphone, phone mount props (e.g. PopSockets), or portable chargers are super useful for people and can easily be branded. These are modest investments and a must-have for tech-savvy businesses.

Use your imagination and look inward to your industry-specific products. Look for essential and business type items for opportunities to showcase your branding. Pay attention to what your competitors are handing out and find something different. Browse promotional product websites for latest trends and new ideas. Creative promotional items and printing supplies might be the most fun part of marketing your business. Enjoy it! For more unique ideas and strategies on what to brand and how to use it, contact us today.

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