PPC Strategies Part 2: Taking Your Small Business Online Advertising to the Next Level
Online competition is tough, especially if your small business is just starting up. Big corporations tend to have a generous PPC advertising budget to generate unlimited traffic from their ad campaigns, but for small companies, every penny spent has to be worth it. In last week’s blog post, we discussed a few PPC targeting strategies to help your small business form a solid targeting foundation. This week, we’ll discuss how you can take your campaigns to the next level with these three online advertising tips.
1. Be Organized & Optimize Your Campaigns
Ordinarily, effective PPC campaigns share one thing in common - a logical structure. Therefore, before you run your campaign, you should adequately evaluate what you are trying to achieve. Once you’ve determined your targeting strategies, be sure to set goals and objectives, implement effective ad copy, and evaluate ad extensions so you bid efficiently.
2. Ensure Your Company’s Website is Mobile-Friendly
Many consumers today search for products and services on their mobile devices, so much so that Google can penalize your site if it's not mobile-friendly. Don't miss out on the trend. Create campaigns that target specific mobile devices, but don't forget to make your website mobile-responsive first!
Before you consider running a PPC campaign targeting mobile audiences, your mobile site should be optimized and well-designed to ensure quick loading speeds and overall good performance.
3. Monitor Your Results
Although your PPC campaign will continue to run as long as you pay for it, you should continue to monitor your results to ensure your campaign is consistently working for you and your small business.
Just as your small business is ever-evolving, so too should your PPC campaigns. Monitoring your analytics can help you adjust and improve your PPC campaigns as necessary.