The trending influence of social networking on customers is something of which all businesses should take advantage. Whether you’re a B2C or B2B company, the rising benefits are the same. Through social media you're able to interact with customers and other groups in an area they frequent. By effectively showcasing your esteemed company throughout Facebook, Twitter, Instagram, etc., you're able to keep your current customers' attention while also gaining visibility with new customers. Increased traffic and recognition is never a bad thing!
So here’s a significant challenge business face: What are users greeted with when they stumble across your social media page? As a business, you've already established your brand in your offices/stores and website. Now, you must do the same on social media. We’ve identified a few tips to get you started.
Most importantly, keep in mind that consistency is key. This is not only relevant in terms of visuals, but showcasing your company personality as well. You want to ensure that whether a customer is accessing your business's Facebook or Twitter on their computer or mobile device, they know it's the same business.
Not only must your visuals be consistent and related to your company, but they should also be catching your customers' eyes in a good way. Visuals will be the first things your customer sees when they go on your social media pages.
The worst thing you can do is communicate the wrong message to your audience. If you’re not sure where to get started or need a little help with your social media branding, Igniting Business is here to help. We know it can be a challenging and intimidating experience, so feel free to contact us for more information or for help with your small businesses social media branding.