4 Email Marketing Myths Your Small Business Should Know
Email marketing is one of the most effective marketing methods and a great way to connect with your current and potential customers. However, due to the outdated and incorrect advice found online, many small businesses have been deterred from venturing into email marketing, preventing them from reaping the numerous potential benefits. Keep reading to discover four email marketing myths your small business should stop believing today!
Myth 1: There is Only One Best Time to Send Campaigns
One mistake many businesses make in regards to email marketing is believing that there is one specific best time to send campaigns. In reality, each business is unique and what works for one might not work for another.
Statistically, Tuesdays, Wednesdays, and Thursdays are arguably the most effective days of the week to send email marketing campaigns. However, the difference between these days is marginal without further investigation. To find the times that work best for your small business campaigns, it is important to test different send days and collect your own data from your specific audience. Your audience and their behaviors should dictate send times, not a overgeneralized statistic.
Most quality email marketing platforms, like MailChimp or Constant Contact, have reporting features that allow you to see open rates by your audience based on time as well as advanced A/B testing tools for experimenting with send times, subject lines, and more.
Myth 2: Unsubscribes will Hurt Your Email Efforts
Many businesses may cringe at losing another subscriber, but unsubscribes don’t equate to a loss. In fact, unsubscribes can actually help improve your email marketing efforts. Uninterested subscribers can reduce your open rates and revenue potential. The narrower and more precise your email marketing list is, the more positive results you are likely to see.
Look at every unsubscribe as a potential way to learn more about your ideal audience and what their interests and preferences are.
Myth 3: Email Marketing is Expensive and Time-consuming
Email marketing may sound intimidating and expensive, but when done correctly, is one of the most cost-effective marketing methods for small businesses. Email marketing campaigns can potentially reach hundreds or thousands of consumers at a minimal cost, helping to increase your return on investment (ROI). With the help of an email marketing platform like MailChimp or Constant Contact, you can create and send quality campaigns in a quick and easy manner.
Both MailChimp and Constant Contact have beautiful, customizable templates, advanced list management, and more to help you efficiently use email marketing to reach your audience.
Myth 4: Email Marketing is Dead
This is by far the most prominent urban myth among small businesses, but it cannot be further from the truth. Email marketing has actually been found to be 40 times more effective at reaching your target audience and acquiring new customers than Twitter or Facebook, proving email marketing to be very much alive and thriving.
Email marketing is an excellent way to stay in contact with and drive more revenue from your current customers and fan base.
Contact Our Marketing Experts
At Igniting Business, we recognize that email marketing can seem a little daunting and are here to help you with your small business email marketing efforts. To learn more about our email marketing services, or to schedule a complimentary consultation with our marketing specialists, contact us today!
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