Digital marketing is an ever-evolving industry. In order to remain competitive, it’s important for businesses to stay up-to-date on the latest trends and tools. One of the most important aspects of digital marketing is conversion rate optimization (CRO). CRO involves tracking website visitors’ behavior and testing various changes on a website through A/B testing to determine what works best for customers. Google Optimize is one of the most popular platforms for this type of testing.
However, with the announcement that Google Optimize will permanently shut down on September 30th, 2023, it is important to consider alternatives for conversion rate optimization (CRO) and A/B testing. Two popular Google Optimize alternatives that we use and recommend at Igniting Business are Zoho PageSense and Hotjar. Keep reading to learn more about what makes Zoho PageSense and Hotjar great CRO tool alternatives to Google Optimize.
Zoho PageSense is a conversion optimization and personalization platform that offers many advanced features, including:
In our experience, Zoho PageSense shines in its value and features for the money spent. Additionally, it has excellent and very easy-to-use A/B testing features.
Hotjar is an intuitive, user-friendly CRO platform that can be used to optimize web pages for conversions. It offers easy setup and implementation with minimal coding knowledge required, making it perfect for users who don't have coding experience. Its features include:
Hotjar is an excellent CRO tool and has highly customizable session recording and heatmapping software. Where it stands above the rest is in its ability to also gather firsthand data from visitors, which can be extremely valuable.
Although these two services are paid solutions, there are still some limited free options available with both platforms that can be helpful in the short term while you weigh up which one to go with. However, if you want to take advantage of advanced features, both these platforms offer paid subscription options at various price points depending on the requirements of the business.
We highly recommend using the free trials of the paid versions since that gives you a better idea of the quality and full functionality of both platforms, especially as you compare it to your experience with Google Optimize. You can try out a 15-day free trial from Zoho PageSense. Also, you can use this link to claim an extended 30-day Hotjar free trial (double the length of the normal 15-day trial available on their website).
Zoho PageSense and Hotjar offer a range of features and capabilities to help you optimize your websites for maximum conversion. They both provide robust tools that can be used to track website performance, identify opportunities for improvement, and increase conversions. While other options are available, these two are favorites at Igniting Business and stand out as powerful and affordable alternatives to Google Optimize.
If you'd like help from experienced professionals in understanding and implementing these strategies into your company's website, don't hesitate to contact us at Igniting Business to help you get started.
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Ben Seidel is the CEO and Founder of Igniting Business. Ben has been serving hundreds of small businesses with web design and SEO services for over 15 years and covering digital marketing related topics since 2012.
Over the years, Ben has been recognized on a local and national level, including entrepreneurship awards from both the NFIB and NASE and being featured in publications such as CNBC Universal, Yahoo News, Intuit Small Business, CIO.com, Mizzou Magazine, and Fox Business.
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