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Social media pages are evolving to be a continuous, scrollable presentation of content. They're designed to always offer users something new to look at, so they pull from more and more sources to fill users' homepages and timelines. While that means you have a wider audience for your content, it also means it's easier to get lost in the mix and for users to scroll past your specific post.
Scrolling becomes an automatic motion once viewers get started. Your content is more likely to be viewed if it's either surrounded by good content or appears after a long scroll of uninteresting posts. Hoping your post is perfectly placed after a few uninteresting posts (but not enough to make a user leave) is risky, and the only way to make your post appear among trusted or popular providers is to have successful content. How can you do it with text?
Social media content must be exciting to be viewed. Images and video can be more engaging, but knowing how to effectively use text is essential too. For more information on how to best use social media as a successful marketing tool for your small business, contact us today.