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In our blog post last week, we discussed several tips for improving your small business’ e-commerce website to help generate traffic and boost sales. This week, we’re focusing in more on the importance of providing excellent customer service to your online customers.
During these changing times, business is booming for many small businesses with e-commerce websites. While there are several differences between running a brick and mortar or online store, providing outstanding customer service, both in person and remotely, is critical for success.
Providing your customers with unmatched online customer service will not only help you boost sales and retain existing customers, but it can also help you generate traffic and more potential customers.
Since you can’t interact with a customer in person when they are shopping online, it’s important to ensure your communications are frequent, clear, and assist the customer throughout the process. Below are some key communications to consider.
Another element of great online customer service is to offer several payment options. Different customers will be comfortable paying through different channels. In order to keep a higher number of your customers happy, it’s important to offer a variety of payment options. The more payment options you provide, the more customers you'll be able to serve.
At Igniting Business, we’re here to help small businesses succeed. For additional customer service tips or information about how to grow your online business, or to learn more about our e-commerce design services, contact our web design specialists today!