With the universal shift of online communicating with friends, family, clients, prospective clients, etc., posting on social media can be one of the best ways to share updates about your business and industry resources. In regards to social media especially, your online audience sees these updates and resources and might share them with their network. But what pushes people to share, or even read the posts that pop up in their social media feeds? Essentially, your words are on component which draws current and potential members of your audience to your social media pages.
But your words aren't the only thing that attracts visitors, nor should that be the only thing. What also draws them are the pictures you post. A picture speaks a thousand words as the saying goes, and engagement from posts with images is almost always higher than posts with just text. Your small business should make posting authentic visuals to your social media pages a priority. If you haven't been including images with your social media posts, or not posting anything at all, now is the time to start. If you need some convincing, here's why visuals are a must for social media posts:
Contact us for information on great image resources, more tips, and a few of our strategies for incorporating visual into every social media post.