In 2016, mobile use moved ahead of desktop browsing and it has increased with every passing year. Additionally, Google has begun rolling out it’s “Mobile First Index” which ranks each website based on its mobile experience, instead of the desktop experience. Thus, it should come as no surprise then that the web design trends in 2018 are geared towards creating a better experience for mobile users. In this post we will outline three emerging trends in web design and how they help improve customer experiences, especially for mobile users.
Space is valuable real estate when it comes to mobile screens. There is little room for gimmicky, eye-catching components that offer little in the way of driving value and conversions. The overall theme of 2018 is encourage engagement, but without unnecessary distractions. By using negative space and focusing on adding only those components that enact engagement, web designers highlight the critical areas of a page, while leaving enough negative space to keep the page looking clean and minimalist.
Text-based design elements work very well in mobile web design. Allowing typography to present interesting design features rather than images means a user can still experience a page that is visually appealing without incurring a drastic hit in performance or load time with high resolution images and videos. Typography plays a critical role in communicating information, so web designers fulfill dual roles when they add stylish, yet meaningful text. Of course, images and videos will still be used on the web due to their inherit value for communication, but more emphasis is being placed on a reasonable balance of rich content due to mobile network speeds and data limits.
Video clips have their purpose but they also take time to load and static images are a bit bland. In between the two, are cinemagraphs. The purpose of adding a cinemagraph is not to provide any type of gimmicky flair to impress users. Rather a designer will make use of cinemagraphs to add value to pages. For example, rather than simply providing a flat image of a product, a web designer can add a cinemagraph with a 360-degree view, thereby providing a real benefit to potential customers as they can better experience and examine the product.
As users continue to use mobile devices for accessing websites, we anticipate there will continue to be an expanding emphasis on “mobile first” design elements. If you’re wondering how well your website looks on mobile devices, contact us for an evaluation.