Building a resources page on your website can be an important content marketing project that enhances user experience and builds trust in your brand. If you do not already have a resources page or section on your website, you could be missing out on some notable opportunities. But first it is important to understand what a resources page is and the associated benefits and challenges.
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A resources page provides valuable content and resources that directly benefit your visitors without any monetary transaction required. Resources can be any supplementary information you put on your website that drives value for your customers or solves a particular problem. Note that the purpose of a resources page is not actually to sell your direct products or services. Instead, the goal is to either help educate your visitor or provide solutions and information that makes their life easier.
Note that a resources page can be literally a single self-contained page that has all the resources neatly organized, or it can be robust section of your website that acts as a hub with various subpages with further information.
Naturally, there are numerous different types of resources pages that you can build on your website. However, most types of resources pages still have similar underlying benefits for both your visitors and your company as a whole. The following are just a few common benefits of having a resource page on your website.
Providing actionable and useful resources can establish your website as an authority on a specific subject matter. By sharing high-quality, relevant content, you demonstrate your knowledge and expertise in your field. Providing valuable resources to your visitors can help build trust with your audience and increase overall user engagement as a byproduct.
Whether your resources page contains recommended third-party products, a collection of relevant how-to guides, or a list of trusted local vendors, the goal should be to deliver value first and foremost.
Understand what questions your audience has and how you can make their online life easier by providing those resources in a consolidated easy-to-navigate manner. If you continue to deliver value time and time again, users are more likely to return to your website to look for additional information or advice. Additionally, as visitors return for your trusted expertise, they become primed for paid transactions as well.
Since a resource page makes your website innately more helpful, the chance of gaining relevant backlinks from other third parties increases notably. If other bloggers, journalists, or relevant companies find your content extremely valuable for their own audience, they may add a link to your website. Naturally, these relevant backlinks boost your overall SEO (search engine optimization) efforts.
If there are third-party products or services that you recommend which can solve your audience’s specific issues, these can become leveraged as an additional revenue stream. If you continue to recommend the same products/services overtime, you may be able to negotiate a referral or affiliate agreement with the third-party vendors.
Establishing referral or affiliate relationships means that you can earn a commission from each affiliate sale or referral you make to a third-party company. Of course, you should only recommend products or companies that you have direct experience with and can vouch for their quality!
Having a resources page may not make sense for every type of business. The following are just a few quick challenges that you should keep in mind when deciding whether you should build a resources page:
Creating and maintaining an effective resources page takes time and effort. If you haphazardly create a resources page that is hard-to-use, unhelpful, or out-of-date, you may end up tarnishing your company’s reputation and trustworthiness.
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