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All You Need to Know About LinkedIn Message Ads

When it comes to online advertising, it is essential to not only create messages that attract your target audience, but also to ensure that your messages reach your prospects. While LinkedIn advertising has many advantages, one of the most unique benefits is the ability to leverage Message Ads to reach your target audience directly in their inbox. Keep reading to learn more about LinkedIn Message Ads and how they can help benefit your small business and increase conversation rates.

small business using linkedin message ads for online advertising strategy

What are LinkedIn Message Ads?

LinkedIn Message Ads, formerly referred to as Sponsored InMail, is a type of paid ad that allows you to send targeted messages directly to your ideal prospects’ inboxes to spark immediate action. Message Ads allow you to reach your target audience via direct messages without procuring email lists.

You can customize your ideal audience by numerous targeting variables including company name, job title, job function, seniority, location, skills, demographics, and more.

The message you send can include a single call-to-action button.

What are LinkedIn Conversation Ads?

LinkedIn Conversation Ads are a subtype of Message Ads that enable you to send messages to the inbox of your target audience on LinkedIn where the recipient can choose from multiple pre-determined paths. Conversation ads start conversations with professionals and decision-makers within your target audience where the recipient can choose their own path from multiple calls-to-action you design with your campaign.

What are the Benefits of LinkedIn Message Ads?

LinkedIn Message Ads offer many benefits, including:

  • Value for your money – With Message Ads, you are targeting a highly customized audience which typically means you can see a solid return on your investment. However, LinkedIn advertising is not for everyone in our opinion. Check out our blog that shows some of the advantages and disadvantages of LinkedIn advertising.
  • Support lead-nurturing– You can include lead gen forms in your ads to gather leads directly from your inbox.
  • High open rates – Message Ads have an open rate of more than 50%. LinkedIn strictly controls how many Message Ads any given user can receive to avoid cluttering the LinkedIn user’s inbox and increase the advertiser’s success rate.
  • Targeted messaging – Message Ads allow you to tailer your ad content based on the different profiles of your target audience.
  • Increase the speed of conversion – With their high open rates and their ability to help your brand stand out, Message Ads drive strong engagement and fast response.

Make Sure Your Messaging Is Clear and Free from Errors

Since LinkedIn Message Ads deliver directly to your prospect’s inbox, having a well-written message is critical. We recommend utilizing the content editing platform, Grammarly, which helps you catch embarrassing spelling and grammar mistakes and gives you tips on improving your writing style and tone. To save you even more time, Grammarly’s browser extension directly integrates with LinkedIn.

Try Grammarly for Free.

Igniting Business LinkedIn Advertising Services

If you need some professional help getting started with LinkedIn Message Ads, let us know! With our LinkedIn advertising services at Igniting Business, we can help you grow your business by driving awareness, developing relationships, and generating leads through ads with relevant, targeted content. To learn more about our LinkedIn or other online advertising services, contact our team today!

At no additional cost to you, we may receive a commission if you click on some of the links on this website and make a purchase.

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