When it comes to online advertising, it is essential to not only create messages that attract your target audience, but also to ensure that your messages reach your prospects. While LinkedIn advertising has many advantages, one of the most unique benefits is the ability to leverage Message Ads to reach your target audience directly in their inbox. Keep reading to learn more about LinkedIn Message Ads and how they can help benefit your small business and increase conversation rates.
LinkedIn Message Ads, formerly referred to as Sponsored InMail, is a type of paid ad that allows you to send targeted messages directly to your ideal prospects’ inboxes to spark immediate action. Message Ads allow you to reach your target audience via direct messages without procuring email lists.
You can customize your ideal audience by numerous targeting variables including company name, job title, job function, seniority, location, skills, demographics, and more.
The message you send can include a single call-to-action button.
LinkedIn Conversation Ads are a subtype of Message Ads that enable you to send messages to the inbox of your target audience on LinkedIn where the recipient can choose from multiple pre-determined paths. Conversation ads start conversations with professionals and decision-makers within your target audience where the recipient can choose their own path from multiple calls-to-action you design with your campaign.
LinkedIn Message Ads offer many benefits, including:
Since LinkedIn Message Ads deliver directly to your prospect’s inbox, having a well-written message is critical. We recommend utilizing the content editing platform, Grammarly, which helps you catch embarrassing spelling and grammar mistakes and gives you tips on improving your writing style and tone. To save you even more time, Grammarly’s browser extension directly integrates with LinkedIn.
If you need some professional help getting started with LinkedIn Message Ads, let us know! With our LinkedIn advertising services at Igniting Business, we can help you grow your business by driving awareness, developing relationships, and generating leads through ads with relevant, targeted content. To learn more about our LinkedIn or other online advertising services, contact our team today!
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